Campaign Planning

**Responsibilities**: About the team The SEA Integrated Marketing (IMC) team designs and delivers integrated marketing, communications, and campaign strategies that resonate with diverse audiences across Southeast Asia. We build brand awareness, drive user engagement, and enhance the overall shopping experience. From launching sales-boosting mega campaigns (e.g. 11.11 and 12.12) to optimizing user journeys and creating compelling narratives, our team plays a pivotal role in TikTok Shop's success in the region. Purpose of the Role The Senior Campaign Planning & Operation role is the operational partner to campaign strategists. While the Strategy team focuses on data science and growth experiments, this role ensures insights are turned into practical actions, then standardized into evergreen playbooks. The role aligns campaign execution with broader business strategies and platform priorities, requiring both analytical sharpness and operational intuition. This is an Individual Contributor role with high ownership and visibility. Responsibilities: - Bridge Strategy with Operations: Translate strategists' studies (A/B tests, experiments, benchmarks) into SOPs and playbooks. Validate strategic directions with execution insights, and propose GTM roadmaps that balance feasibility with efficiency. - Hands-on campaign delivery: Conduct data projections and simulations for planning, develop campaign plans and intra-campaign contingency playbooks, and ensure smooth execution end-to-end. - Campaign performance excellence: Be the in-house expert on campaign operations. Own campaign performance tracking and historical data, and identify optimization and growth opportunities through post-mortem reports. - Cross-functional collaboration: Manage communication with senior stakeholders across local teams (eg: Category Management, Creator Management, User Growth) and regional teams (eg: IMC, Product) to align direction and co-develop high-performing campaigns. - Team Enablement: Support Line Manager in coaching team members and upskilling the project management team. Raise the team's standards in data storytelling and judgment, while leveraging the current operational strength to make things happen. **Qualifications**: Minimum Qualifications - Experience: 3 to 5 years in growth, strategy & planning, or campaign operations, preferably in consumer tech. - Analytical skills: Strong analytical ability to interpret data, run projections, and connect numbers with practice. Able to turn data into action and build frameworks/playbooks. - Project management: Strong project management skills to handle multiple workstreams, timelines, budgets, and stakeholders. - Mindset: Positive, proactive; able to stay resilient in fast-paced, ambiguous environments - Collaboration & communication: Excellent communication and influencing skills, comfortable with senior stakeholders across functions and regions. Preferred Qualifications - Proven track record in project planning and delivery, with hands-on experience in end-to-end execution. - Experience in mentoring or coaching peers/teams; able to raise capability standards in data and operations. Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.