Proposition Manager

-Job Advert Details
Some careers have more impact than others.If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.International Wealth and Premier Banking (IWPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities, and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors, and entrepreneurs. International Wealth and Premier Banking provides a leading premium proposition through Premier Banking and, together with our Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance.We are currently seeking a high caliber professional to join our team as an **Proposition Manager**

**Areas and Accountabilities**

**Proposition champion**
- Accelerate payroll growth pivoting towards high income earners
- Build and launch compelling Payroll offer package and continuously enhance proposition competitiveness.
- Be the champion to unlock payroll acquisition opportunities through corporate deals together with Branch Distribution team
- Capture cross-sell and up-sell opportunities through the roll-out of Customer Life Cycle Management campaigns, applied to both payroll and primary customers
- Own and manage performance MI tracking, initiatives implementation, not limited to campaigns launch, reward fulfillment
- Own proposition governance, guidelines and processes including payroll offering, upgrade, downgrade, benefit fulfillments

**Customers / Stakeholders**
- Ensure customer benefits fulfillment with highest integrity and timeliness
- Handling queries from frontline on Payroll proposition
- Play a central role to connect stakeholders across products, operations, distribution, legal and compliance to ensure efficient procedure, unblock challenges to grow payroll portfolio

**Digital Marketing and Governance**

**Digital Marketing**:

- Plan, implement, and optimize multi-channel campaigns including Affiliates to deliver business KPIs on digital acquisition and awareness.
- Ensure proper monitoring and tracking on digital marketing performance, budget and investment efficiency.
- Manage agency performance and ensure accuracy of billing and reporting
- Marketing Governance: Oversee compliance with brand, legal, and regulatory requirements on marketing-related content.

**Operational Effectiveness & Control**
- Maintain and observe HSBC internal control standards, implement and observe Group Compliance Policy, including the timely implementation of recommendations made by internal/external auditors and external regulators
- Maintain awareness of operational risk within Customer and Marketing division and minimisation of it occurring including its identification, assessment, mitigation and control, loss identification and reporting in accordance with the Group Operations FIM.
Qualifications

**Knowledge / Experience**
- Bachelor's degree in Business or Marketing.
- Minimum of 5-7 years of retail banking products, proposition management, of which minimum 3 years of digital banking experiences in acquiring new customers
- Experience in customer segmentation, life cycle management, payroll sales is a plus
- Demonstrate knowledge of digital marketing platforms, affiliates and optimization strategy
- Strong business acumen with analytical skillset, market research
- Attention to details and familiar with customer benefit fulfilment
- Proficiency with data analytical tool is an advantage.
- Ability to seek out and improve on best practice and capability.
- Sound understanding of the HSBC business, network, customer segments, products offered and competitive market.

You’ll achieve more when you join HSBC.
Issued by The Hongkong and Shanghai Banking Corporation Limited