B&w Vietnam Influencer Marketing Lead

4 days ago


Ho Chi Minh City, Vietnam Unilever Full time

Ready to move forward in your career? Please check out position Influencer Marketing Lead for B&W, located in Ho Chi Minh City

KEY RESPONSIBILITIES
- Drive Influencer Marketing Expertise in their respective Vietnam Market, in coordination with Others Say lead.
- Build each Local Brand's Others Say plan, including budgets, VIT calculator, etc.
- Building the brand network of allies: agencies, influencers, editors, etc.
- Manage local agency partners and coordinate with Brand teams.
- Help create bespoke content with influencers based on design teams’ guidance for their campaigns.
- Manage local PR & Influencer budgets inclusive of agency budgets, paid media dedicated to Others Say.
- Tracking brand local performance.
- Manage Influencer and PR Agencies and is accountable in ensuring they adapt Unilever best practices.
- Strategically inputs on Influencer campaign briefs and realigns them to the B&W Influencer Marketing Strategy
- Sees Influencer selection and execution with the agencies.
- Drives Influencer Marketing measurement & assessment.

**REQUIREMENTS**:

- Bachelor’s degree
- 2-3 years KOL management experience in an FMCG environment
- Expertise with the most current tools and trends in influencer identification and social media, and a track record of strategic deployment of digital tactics and larger plans
- Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously.
- Very strong relationship building skill.
- Self-motivated, interpersonal skill, bias for action, data driven & result oriented.
- Strategic thinking and problem-solving ability with entrepreneur mindset, strong ownership & leadership
- Skilled in multi-tasking and adapting quickly to changes.
- English working proficiency



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