Field Marketing Manager

**Hạn nộp**: 01/08/2025 Mức lương: Thỏa thuận
Nộp hồ sơ ứng tuyển
THÔNG TIN CƠ BẢN
Số lượng
1
Nơi làm việc
Quận 1 - TP HCM
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ Resort/ Khu Du lịch Nhà hàng/ Bar/ Pub
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Outlet Manager
Cập nhật
02/06/2025 11:59
MÔ TẢ CÔNG VIỆC
JOB SUMMARY
Marriott International is seeking a Field Marketing Manager to join the newly established Field Marketing Services function for Vietnam. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.
**Key accountability areas include**:
(1) Support Country Director of Marketing - Vietnam implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives
(2) Support the Country Director of Marketing develop strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market
(3) executing and ensuring pull-through of regional/Brand marketing programs, suggesting and deploying the right channels and platforms
(4) support hotel’s marcoms, providing communications guidance to property teams, including overall marketing strategy, and other media activities
JOB SPECIFIC TASKS
- Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels

Support CDOM in developing & executing overall strategic PR, Brand & Destination marketing plans for the Area as a whole
Incorporate global brand marketing objectives into the hotel plans, when appropriate (i.e. brand voice, participation in any required global brand marketing activities). Ensure corporate, and/or regional/Area marketing programs are pulled through at the property level. Support deployment of new marketing and initiatives.
Ensure and supervise the content quality of hotel sales promotional aids, tools, and merchandising items.
Work with CDOM & MDS (Marriott Digital Service) to recommend marketing channels and story angles for the Area.)
Support CDOM report of Area Marketing initiatives regularly.
- Loyalty Partnership

Support the Country Director of Marketing on the activation of Marriott Bonvoy Moments and events to build brand recognition in the market.
Support hotels with a loyalty strategy and local pull-through/activation of Marriott Bonvoy Moments and events.
Ensure all partnership marketing campaigns and event expenditures are negotiated to the best possible price and are cost effective for all hotels.
Monthly tracking, monitoring, and evaluating respective partnership campaign performance and conducting P&L analysis on all executed campaigns.
- Drive F&B Marketing for the Area

Support Country Director of Marketing and Area F&B Marketing Manager pull through all F&B marketing plans and activations.
- Additional Key Contributions

Build and maintain close relationships with other continent-based marketing professionals.
Prepare briefs and liaise with agencies on above property marketing projects and campaigns
Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
Source and negotiate influencer collaborations in support of the above property marketing initiatives
Assist with the negotiation of regional and cluster media buys with key publications and media agencies
Assist in the development of event activations and project management from the outset through to activation, including venue, supplier, and partner liaison, run sheets, and management of invitations and RSVPs
Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
**Complete Measurement/Reporting**:
Maintain accurate and up-to-date area marketing initiative, tracking, and budget data/reports using a project management system.
Measure and report the success of area /property marketing performance to stakeholders using relevant tools.
MANAGEMENT COMPETENCIES
Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others convincingly and engagingly through a variety of methods.
- Problem-solving and Decision-making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to conclude, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collab