Commercial Lead

**About us**
IHG Hotels & Resorts, we've got a habit of making things happen. From being the first hotel brand to franchise with Holiday Inn, or taking the industry's first online booking; to growing the world's biggest luxury hotel brand in InterContinental Hotels & Resorts, and launching the industry's first loyalty programme. Today, you can find our brands in more than 100 countries, with more than 6,000 hotels and 886,000 guest rooms. But we're not slowing down in our quest to be the first choice for guests and hotel owners. We're enhancing world-class brands and adding new ones, investing in technology and making sure our business is slick and agile enough to power industry leading net-rooms growth in the world's most attractive markets.
**Your day to day**
The Commercial Lead for Vietnam, Laos and the Maldives will be based in Saigon and provides support to all current and future operating hotels by coordinating and providing guidance to the hotel teams with an aim to drive hotel performance and maximizing / leveraging on IHG global scale and resources. This role will lead the planning and development of all market commercial strategies and marketing plans and the building of a high performing culture within the team, with strong talent pipeline. Building Market level relationships with key stakeholders and partners and leveraging these for performance and partnership opportunities. Ensure tools and initiatives are shared and being used by hotel teams, create champions and lead business reviews and communication. And:

- Works closely with Director of Commercial, Revenue Leads, General Managers and Hotel teams to drive business performance reviews, and develop performance driving country commercial strategies and tactics - Works closely with Director of Commercial to develop and execute a medium to long term market plan and priorities - Works closely with DOC and MSS to create and execute a marketing plan for the country, including partnerships and PR. - Work closely with all Global Directors of Regional Sales, Account Directors and Regional Sales teams in the key account strategies, RFPs, MICE, Leisure and TPI accounts and pursuit of new business for hotels - Build strong market level relationships with key stakeholders, government entities and commercial partners. Leverage these to support the performance or brand awareness agenda in market - Supports the Distribution agenda in market - Drive Rate parity, OTA content scores, effective communication of and implementation of functional updates for the country. - Support the launch and embedding of new and existing tools to the hotel community - Ensure hotels have Champions assigned for all IHG Programs & Tools and promotes cross selling within assigned sister hotels across the region. - Coordinates and shares feedback within assigned hotels on market intelligence and competitor’s sales/ promotion efforts. - Supports NHOP’s in talent acquisition & coaching/ buddy role once hotel DOSM appointed to ensure hotels and DOSM’s are aware of the key training opportunities available across Sales and Marketing and that they are completing in line with development plans
**What we need from you**
Experience:

- Proven track record in performance driving across multiple units and ideally multiple markets, and/or strong Commercial, Brand and Marketing experience. Technical Skills and Knowledge:

- Strong stakeholder management with ability to influence peers and management - Strong team / culture leadership ability and team development and succession planning - Core Commercial Skills - Sales, Marketing, PR, Channels and Revenue Management - Cultural understanding of Thailand and SEA regions Strategic mindset and ability to create medium to long term strategies Previous commercial leadership role in Vietnam is essential
**What we offer**
Job Reference: EMEAA34861