Marketing Communications Manager

28/02/2026
- Ho Chi Minh
- Permanent Full-Time

Kyanon Digital is a Vietnam-based tech powerhouse. We deliver world-class solutions to clients across the globe. At Kyanon Digital, we offer end-to-end solutions that encompass every facet of the digital landscape. With the slogan: “Digital Impact that Matters”, this has guided our team of over 500 engineers and consultants for over 13 years, creating many positive changes for large clients in various industries.

Kyanon Digital is seeking a **Marketing Communications Manager** to own and elevate our brand story, internal and external communications, and employer brand across APAC. This role serves as our **editor-in-chief and chief storyteller**, ensuring every touchpoint reflects our brand promise:
** We elevate how people work, businesses operate, and partnerships grow — through human-centered, reliable, and intelligent technology.**

This is a senior, strategic, and hands-on communications role ideal for someone who excels in content, narrative building, thought leadership, and creating brand consistency across multiple teams and countries.
- **How You Can Contribute?**:

- **1. Brand Story & Messaging Ownership (External & Internal)**:

- Own and refine Kyanon Digital’s brand story centered on the “Elevate” positioning.
- Translate engineering, CX, and AI capabilities into **clear, outcome-driven messaging**.
- Develop brand messaging playbooks, visual guideline and unify narrative across website, sales materials, leadership messaging, proposals, and public channels.

**2. Thought Leadership**:

- Build and execute a **Thought Leadership Roadmap** aligned to Elevate pillars:

- Elevating Experience
- Elevating Performance
- Elevating Intelligence
- Elevating Partnership- Produce articles, insight papers, executive perspectives, event keynote scripts, industry opinions, visual content.
- Establish Kyanon Digital as a **trusted advisor** through research, webinars, panels, podcasts, and conference placements.

**3. Employer Branding & People Narrative**:

- Define and execute Kyanon Digital’s **Employer Value Proposition** for talent markets in APAC.
- Lead employer branding campaigns across LinkedIn, job boards, career events, and internal channels.
- Develop culture stories, engineering showcases, people spotlights, recruitment campaigns.

**4. Internal Communications**:

- Build an internal communications framework reinforcing _Elevate Customers, Elevate Standards, Elevate People, Elevate Together._
- Lead townhall communications, company announcements, milestone updates, internal newsletters.
- Partner with leadership on change communication and culture reinforcement.

**5. Content Leadership & Editorial Governance**:

- Serve as brand voice guardian—uplifting, clear, outcome-first, human-centered.
Lead editorial strategy and quality control for:- Website content
- Case studies
- Proposals
- Sales decks
- Brochures & videos
- Social media posts-
- **6. Cross-functional Collaboration**:

- **With Digital Manager**:

- Convert thought leadership into digital campaigns & SEO-worthy content.
- Align messaging consistency across paid, search, and organic channels.

**With Business Development & Sales**:

- Create proposal narratives, case studies, QBR messaging.
- Support value-driven, business-outcome-focused communication.

**With Engineering, AI, and CX Practices**:

- Turn technical achievements into human-centered storytelling.
- Highlight engineering excellence and performance improvements.

**With HR & Talent Acquisition**:

- Drive employer branding, recruitment messaging, onboarding materials.

**With Executive Leadership**:

- Support executive visibility, keynote scripting, internal and external speeches.

**7. Performance Metrics**:

- Brand consistency score
- Thought leadership reach & influence
- Employer branding performance
- Internal communications engagement
- Cross-department alignment- **Qualifications**:

- **Must-Have**:

- 5+ years in Marketing Communications, Corporate Communications, or Brand Strategy in B2B tech/ITO/consulting.
- Exceptional storytelling, writing, and editorial skills.
- Proven experience leading thought leadership and brand-building programs.
- Strong ability to turn complex engineering/AI/CX topics into business stories.
- Experience managing employer branding for a regional or global tech company.
- Ability to collaborate with senior leaders and technical teams.
- Strong project management and multi-stakeholder communication skills.

**Good-to-Have**:

- Background in consulting, digital transformation, software engineering, or data/AI environment.
- Experience supporting C-suite communications.
- Knowledge of APAC talent markets (Singapore, Vietnam, Malaysia, etc.).
- Hands-on experience with content CMS, design coordination, and PR agencies.