Marketing Communication Specialist

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Key Responsibilities:

- Market Strategy & Planning:

- Conduct in-depth research on Vietnamese ICT market trends, competitive landscape, consumer behavior, and channel ecosystem to provide valuable marketing insights.
- Assist in developing and executing annual and quarterly Marcom strategies and plans for the Vietnamese market, aligning with overall company objectives.
- Collaborate closely with the sales team to ensure marketing activities are aligned with sales targets.
- Product Marketing:

- Responsible for planning and executing new product launches in the Vietnamese market (Go-to-Market Strategy), including market positioning, target audience analysis, and messaging.
- Develop and optimize product marketing content such as product descriptions, promotional materials, video scripts, presentations, ensuring they are culturally and linguistically appropriate for the local market.
- Monitor product performance in the market and propose marketing optimization strategies.
- Channel Marketing:

- Build and maintain strong relationships with local distributors, retailers, e-commerce platforms, and system integrators in Vietnam.
- Plan and execute marketing activities targeting channel partners, such as joint promotions, incentive programs, and providing training materials, to enhance product visibility and sales volume.
- Provide necessary marketing collateral and support to channel partners, ensuring consistent brand messaging.
- Public Relations & Media Relations:

- Establish and maintain strong relationships with relevant industry media, Key Opinion Leaders (KOLs), and influencers in the Vietnamese ICT, gaming, and education sectors.
- Draft press releases, media pitches, and arrange media exposure to increase brand and product visibility in the media.
- Manage crisis communications and protect the company's reputation.
- E-commerce Promotion:

- Plan and execute online marketing campaigns and promotional offers for major e-commerce platforms in Vietnam (e.g., Shopee, Lazada, Tiki).
- Optimize product page content to improve search rankings and conversion rates on e-commerce platforms.
- Analyze e-commerce data to propose strategies for boosting online sales performance.
- Event Management:

- Plan, organize, and execute various online/offline marketing events, such as product launch events, brand experience events, exhibitions, seminars, e-sports sponsorship or educational outreach activities.
- Responsible for event budget management, venue coordination, vendor management, staffing, and performance evaluation.
- Content Marketing & Social Media Management:

- Plan and produce marketing content (text, images, videos) tailored to Vietnamese culture and market characteristics.
- Manage and operate the company's social media platforms (e.g., Facebook, YouTube, TikTok) to increase follower engagement and brand loyalty.
- Data Analysis & Performance Evaluation:

- Regularly track and analyze the performance data of various marketing activities (e.g., traffic, conversion rates, Return on Investment ROI).
- Prepare marketing reports, providing in-depth insights and recommendations for improvement.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
Performance bonuses
Challenging and diverse work responsibilities
Opportunity to collaborate with an international team
Excellent career development prospects and growth opportunities
Immersion in the vibrant Vietnamese ICT market
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Education: Bachelor's degree in Marketing, Communications, Mass Communications, Business Administration, or a related field.
- Experience: 3-4 years of proven Marcom or marketing communication experience in the Vietnamese market. Experience in at least one of the following industries is highly preferred:

- ICT Industry (hardware, software, solutions, etc.)
- Gaming Industry (e.g., gaming brands, e-sports events, related hardware/software products)
- EdTech Industry (e.g., educational software, digital learning platforms, smart classroom solutions)
- Skills: Extensive experience in at least three of the following areas: product marketing, channel marketing, public relations, e-commerce, and event management.
- Familiarity with the operation and management of mainstream Vietnamese social media platforms (Facebook, YouTube, TikTok, Zalo, etc.).
- Proficiency in writing professional marketing copy, press releases, presentations, and content planning.
- Strong data analysis skills, capable of using tools to track and evaluate marketing effectiveness.
- Basic proficiency in design software (e.g., Photoshop, Illustrator) is a plus.
- Languages: Fluent in Vietnamese (listening, speaking, reading, writing), capable of writing professional marketing copy.
- Good English communication skills (listening, speaking, reading, writing), able to effectively communicate with international team