Assistant Manager Digital Business

2 days ago

Thành phố Hồ Chí Minh, Vietnam DKSH Holding Ltd Full time

Location: Ho Chi Minh, VN, VN
- Global Business Unit:

- Job Function: Digital
- Requisition Number: 179691
- Description:
**General Responsibilities**:

- Be a digital marketing expert consultant, helping to strengthen the digital marketing strategy.
- Work closely with sales and oversee initiatives to meet digital sales objectives.
- Co-ordinate and co-operate with country teams and other business functions to drive e-commerce sales through contribution of digital media.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Take a proactive role in hands-on ad operations, actively participating in the setup, execution, and optimization of digital advertising campaigns.
- Implement advanced targeting strategies, keyword optimization, and ad creative testing to maximize campaign effectiveness.
- Monitor key performance indicators (KPIs) and analyze data to make real-time adjustments, ensuring the best possible return on ad spend (ROAS).
- Provide actionable insights and recommendations based on performance data, contributing to the continuous improvement of digital marketing strategies.
- Troubleshoot and resolve ad-related issues promptly, demonstrating a hands-on approach to optimizing campaign delivery.
- Occasionally providing training and workshops to team members or clients on the latest ad operations techniques and best practices, promoting skill development and knowledge sharing within the digital marketing team.

**Functional Skills and Knowledge**:

- **Hands-on experience in setting up, optimizing, and monitoring marketplace on-platform ad solutions (mostly Lazada and Shopee) and off-site ad solutions (Meta CPAS, Google Search, Google Shopping Ads).**:

- Good knowledge of B2C Performance Marketing channels including, but not limited marketing place onsite advertising, display & native advertising, search engine marketing, social media, affiliate & KOL marketing.
- Develop and execute innovative B2C digital marketing campaigns to drive business growth and maximize ROAS.
- Collaborate with cross-functional teams, including content, creative, and brand teams to plan and execute effective digital media campaigns both onsite and offsite.
- Monitor, analyze, and report campaign performance for brands using tools such as Google Analytics and adjust strategies accordingly.
- Proven experience in media planning, buying and optimization for lead and conversion campaigns
- Ability to manage multiple priorities and drive projects to completion within a demanding timeline
- Excellent communication and presentation skills. Ability to manage difficult clients as well as internal stakeholder.
- Fluent writing and verbal communications in English
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

**Education**:
Bachelor, Master’s Degree or MBA in Business Administration, Marketing or Strategic Management

LI-NN1
- Requisition Number: 179691
- Job Function: Digital

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