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Brand Manager

3 weeks ago

Thành phố Hồ Chí Minh, Vietnam Prudential plc Full time

Brand Manager (Quản Lý Thương Hiệu)

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

**Job purpose**:This position is responsible for leading execution planning and implementation for assigned projects

**Job Accountabilities**
- **Propose detailed action plan (from the given direction) including the activity framework, content pillars, communication touch points and budget allocation**:

- **Responsible for all aspects of projects including meeting deadlines, time management, budgeting, campaign analysis and tracking/ monitoring**:

- **Manage brand BAU activities, including customer promotion, brand asset management: brand identity usage, merchandise, OOH and signage management**

**Job responsibilities**:
Project Planning:

- Understand the protection nature and meaning of the industry, target segment, insight and direction of Prudential brand
- Understand the business need and requirement and be able to propose different communication approach & touch points to answer different objectives and KPIs.
- Understand correctly the insight, target segmentation and key focus of the direction, big idea and show it through detailed action plan with key activities that practical, answer clearly business need.
- Understand different communication touch points/ channels and its strength to know why it should be applied/ used as per requirement, especially on social.

Project management:

- Be able to manage and implement all the required executions to meet expected quality and timeline with internal team (creative and content) and external (3rd party vendors)
- Work with creative and content team to answer different passion points that can motivate the target audience to take action based on the approved communication approach & frameworks. Support creative production in vendor sourcing and budgeting. Collaborate, discuss, up and be able to convince other stakeholders the marketing communication details and ensure collaboration activities
- given direction
- Monitor activities rolled-out and target reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trend.
- Ensure to update on report performance of all activities including ROI & KPIs

Brand BAU activities:

- Oversee new and ongoing marketing and advertising activities
- Plan & implement monthly customer promotion campaign when needed, including document process, gift planning & buying under proper procurement endorsement.

**Stakeholders engagement**:

- Internal B&C: Creative team, Content team, Social media team
- MKT other section: Corp Com, Digital, CX, CSR
- Agency sale team: AD Strategy, AD growth, TH/BDD/BDM, GAB, GAM
- Other Com team in Prudential: AD Com, PD Com, HR Com, OP Com
- Financial department: Procurement, FBP, Accouting

**Requirements**:

- At least 3-5 years of experience working in multi-national Marketing Dept. or Advertising Agencies
- Proven ability at Communication implementation or social content plan development and implementation in Advertising Agencies or brand/ marketing n in the similar roles with at least 02-year experience.
- Proven ability to understand the brand direction, business objective, marketing need/ trend to propose practical, relevant activities from both on social, digital, and offline.
- Strong analytical & project management skills
- Up to date with latest trends and marketing best practices, especially on social channels
- Agile spirit and be able to adapt with fast change

Job ID 25010383