Assistant Manager, Market Research

Department Marketing
- LevelExperienced (Team Lead)
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- We are seeking an experienced and highly motivated Assistant Manager of Market Research & Insight to join our dynamic team. This role will involve leading and executing comprehensive market research initiatives that focus on commercial competitor intelligence, UX/UI analysis, and key insights to drive strategic decision-making across various departments. You will oversee a team of 9 members, contributing to business development, customer experience, and operations optimization.
- ** Commercial Competitor Intelligence & Insights**:

- Develop and maintain detailed competitor intelligence reports analyzing competitors' seller behaviors, service coverage, pricing strategies, seller packages, and marketing activities.
- Conduct research on focused territory areas to support Business Development (BD) teams and Central CX with actionable insights.
**2. Social Listening and Sentiment Analysis**:

- Monitor and analyze social media and online platforms to compare SPX's share of voice (SOV) with competitors and assess overall sentiment towards the company and its competitors.
**3. UX/UI Research and Insights**:

- Lead UX/UI research initiatives, focusing on the user experience and satisfaction comparison between SPX and competitors across both app and web platforms.
- Collect feedback from users, identify pain points, and recommend improvements to enhance the digital experience for both customers and sellers.
**4. Seller NPS (Net Promoter Score) Research**:

- Coordinate the collection and analysis of Seller NPS data to assess seller satisfaction and loyalty.
Provide actionable insights for internal teams to optimize seller experience and improve retention.
**5. UX/UI Control & Ops Intelligence**:

- Research and report on competitors' operational networks, including hubs, SOCs, mini-SOCs, linehaul strategies, KPIs, salary schemes, and other relevant factors.
- Conduct ad-hoc UX/UI research for operational improvements and optimization in key areas of the business.
**6. Rider & Driver NPS Reports**:

- Lead the collection and analysis of Rider and Driver NPS reports to gauge satisfaction levels and gather insights to improve their experience.
- Collaborate with operations teams to identify and implement improvements based on feedback.
**7. Ad-Hoc Insights & Research**:

- Provide on-demand market insights and UX/UI research as needed to support business growth and operational excellence.
- Participate in cross-functional projects, offering research expertise to drive strategic decisions.
**8. Team Leadership & Collaboration**:

- Lead and manage a team of 9 members, ensuring that they are well-supported, motivated, and aligned with team goals.
- Foster a collaborative work environment to drive innovation and efficiency in market research and insight generation.
- Develop and mentor team members to ensure professional growth and effective knowledge-sharing.

**Requirements**:

- ** Education**:Bachelor's degree in Business, Marketing, Research, or related field. A Master's degree is a plus.
- ** Experience**:

- 5-7 years of experience in market research, competitor intelligence, or a related field.
- Previous experience in managing and leading a team is preferred.
- Strong background in UX/UI research and analysis is essential.
**3. Skills**:

- Proficient in market research tools, social listening platforms, and UX/UI research methodologies.
- Strong analytical skills with the ability to convert data into actionable insights.
- Excellent communication skills to present findings clearly and persuasively.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Familiarity with NPS, sentiment analysis, and customer experience research.