Senior Executive, Strategic Brand Communication
1 day ago
Department Marketing
- LevelExperienced (Individual Contributor)
- LocationVietnam - Ho Chi Minh City
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
**About the Team**:
- This role will play a pivotal role in shaping and elevating SPX brand presence. You will be responsible for increasing brand visibility, strengthening brand awareness, sharpening brand identity, building customer trust, and driving long-term brand loyalty across both online and offline channels.
**Brand Identity**
- Develop and implement brand guidelines to ensure a consistent brand tone, messaging and visual identity across all communication materials.
- Assure and manage brand presence at all online & offline touchpoints, including Sales Toolkits, Banner, Posters, employee uniforms, SPX operational places: Sorting Centers, hubs and vehicles.
**Brand Awareness**
- Design and execute integrated branding campaigns to enhance brand visibility across both online (social media, website, digital ads) and offline (OOH, events, printed materials) channels.
- Conduct branding strategy and activation plans in alignment with business goals and target audiences.
- Work with cross-functional teams to support storytelling and communication strategies that build customer trust and brand recall.
- Monitor market trends, competitor activities, and customer insights to refine brand messaging and engagement strategies.
- Measure and report on campaign performance to assess effectiveness and inform future branding initiatives.
**Requirements**:
- Bachelor’s Degree with minimum 5 years of working experience in branding, agency.
- Good at content direction, critical thinking, stakeholder management, project management & attention to details.
- Self-starter, team-work spirit, enjoy working with people and working in a fast-paced environment is a must.
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