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Head of Marketing

2 weeks ago

Ho Chi Minh City, Vietnam Positive Thinking Company Full time

**We are a Great Place to Work-Certified with 90% of our team members in Vietnam agreeing that we are a great place to work**

At the Positive Thinking Company, we are looking for your talent to strengthen and grow our community of experts. Joining us is joining a company that resembles you, building itself as you express your talents, share your passion, and communicate your ideas.

So, are you ready to take the plunge and become our next **Head of Marketing & Communications APAC **in** Ho Chi Minh City**?

To be perfectly sure, here is all the information you need

**WHAT YOU WILL DO**:
**MARKETING & BRANDING (70%)**
- Strategic Marketing Planning
- o Develop and implement marketing strategies to promote CBTW’s service lines in APAC that align with business goals and clear ROI objectives.
- Identify and define with the relevant stakeholders new market opportunities, target customers, positioning strategies, and messaging to effectively communicate CBTW’s services and value propositions.
- Conduct market research to identify emerging trends, customer needs, and competitive insights
- Stay up-to-date with industry developments and best practices in marketing, technology, and outsourcing services.
- Campaign Management & Lead Generation
- Develop an impactful marketing content strategy and diverse marketing collaterals (case studies, insight blogs, white papers, one-pagers, videos, etc.)
- Oversee all external events including owned events (webinars, tech talks, seminars, hackathons, etc.) and sponsored/partnered events (exhibitions, conferences, summits, seminars, etc.).
- Continuously assess the performance of marketing campaigns and optimize strategies to maximize ROI and business results.
- Collaborate with the APAC Sales team to develop effective lead generation and conversion strategies to achieve business goals
- Coordinate with strategic partners to expand reach and presence and plan joint marketing activities.
- Collaborate with the Group Marketing Team to ensure consistent alignment on the global marketing strategy and brand positioning.
- Branding Management
- Build and enhance CBTW’s brand awareness across key markets
- Manage CBTW’s brand identity across all marketing and communications channels and materials, both online and offline, internally and externally

**COMMUNICATIONS & CSR (30%)**
- Oversee internal comms, external comms, and CSR across APAC countries including Vietnam (mainly), India, Philippines, and Singapore.
- Company-wide publications/announcements:

- Oversee all English communications including newsletters, company announcements, CEO messages, speeches, etc.
- Company-wide events/activities:

- Oversee all internal events including town halls, all-hands meetings, company trips, year-end parties, and occasional events such as Women’s Day, Children’s Day, Mid-Autumn, Halloween, Christmas, etc.
- Other ad-hoc events/activities.
- Social media management:

- Manage social media channels of CBTW APAC and other assigned service lines.
- PR:

- Plan and implement project-based PR.
- Develop and review press releases, PR articles, executive interviews, etc.
- CSR (Corporate Social Responsibility):

- Build and lead CSR activities of APAC in alignment with the CSR direction of the Group.
- Employer branding, Employee engagement, & Recruitment:

- Consult the People & Culture team on communications, branding and design on employer awards, employee award programs, corporate templates, well-being programs, job boards, recruitment, etc.

**COMMUNICATIONS & CSR (30%)**
- Team management: Lead and manage the Marketing & Communications team (Marketing, Comms, Designers, Video Editor), providing strategic direction, guidance, mentorship, and performance feedback.
- Stakeholder management: Collaborate and coordinate with internal and external stakeholders for project implementation.
- Budget management: Propose and control the budget of all Marketing and Communications activities.
- Other responsibilities assigned by the Line Manager.

**WHAT YOU SHOULD HAVE**:

- 10 years of working experience in Marketing and Communications.
- A degree in Marketing, Digital Marketing, Communications, or a related field is preferred.
- Proven experience in a similar management role, preferably in the software or IT outsourcing industry.
- Excellent command of both written and spoken English.
- Ability to develop and execute comprehensive marketing strategies aligned with business goals and target audience.
- Proven experience in developing and managing marketing budgets to support business objectives.
- Experience in multi-channel marketing management, including building, launching, and reporting on campaigns using HubSpot, Salesforce, or similar CRM tools, as well as marketing automation.
- Proactive approach to identifying opportunities for process improvement and implementing innovative solutions to drive efficiency and effectiveness.
- Strong problem-solving skills to address challenges and a