Senior PR

1 week ago


Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Develop and execute proactive PR strategies:

- Craft compelling narratives and messaging that align with ShopeeFood's brand and goals.
- Designate PR plans & work with internal stakeholders to promote SPF monthly campaigns, communications initiatives and CSR programs.
- Build and maintain relationships with key media outlets and influencers.
- Secure positive media coverage and thought leadership opportunities.
- Manage crisis communications:

- Identify and assess potential crises and risks.
- Develop and implement crisis communication plans.
- Communicate effectively with stakeholders during a crisis, including media, customers, and employees.
- Restore brand reputation and trust after a crisis.
- Collaborate with cross-functional teams:

- Work closely with campaign, Marcom teams, and other teams to ensure alignment on PR strategies.
- Provide PR support for various company initiatives, including the driver honoring.
- & recruiting programs.
- Support team members in other tasks from other stakeholders.

**Requirements**:

- Education: Bachelor's in Marketing, Communications, or Public Relations.
- Experience: 3+ years in Communications/PR/Public Affair, with 2+ years experience in crisis management.
- Experience in doing public relations, media relations & content creation.
- Ability to communicate effectively with a diverse range of stakeholders.
- Experience in managing crises in a fast-paced environment.
- Soft Skills: Strong communication, project management, leadership, and creative problem-solving abilities.


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