Digital Marketing Executive, Digital Business
2 weeks ago
**SEO**
- Conduct regular website audits to identify and fix crawl issues, indexing errors, and performance bottlenecks.
- Optimize on-page elements such as site architecture, internal linking, and metadata to improve visibility and ranking.
- Monitor SEO performance using Google Analytics 4, Google Search Console, and industry-standard SEO tools.
- Work closely with developers to implement on-page SEO best practices and resolve technical blockers.
- Conduct keyword research and optimize website content for SEO.
- Assist in content strategy development to enhance organic visibility and traffic growth.
**Paid Advertising (PPC & Social Ads)**
- Set up and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Monitor performance metrics such as CTR, CPL, and budget management; provide insights and adjust targeting or creatives as needed.
- Collaborate with other teams to develop and A/B test ad copy and visuals.
**Social Media Marketing**
- Schedule and publish content across platforms such as LinkedIn, Twitter, and Facebook.
- Monitor engagement, track trends, and provide performance reports.
- Coordinate with the other teams for timely social media campaigns and updates.
**Data Analysis & Reporting**
- Build and maintain digital dashboards to track KPIs and campaign results.
- Provide regular reporting with insights and suggestions for performance improvement.
- Stay current on search algorithm updates and digital marketing trends.
**Yêu cầu**:
- 2-3 years of hands-on experience in digital marketing, with exposure to both SEO and performance channels.
- 1 year of experience managing paid advertising campaigns (Google, Meta, LinkedIn).
- Experience working in a B2B or SaaS environment is a plus.
- Comfortable using SEO tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Familiarity with GA4, Google Tag Manager, and dashboarding or reporting tools.
- Basic understanding of HTML, CSS, or JavaScript for SEO troubleshooting is a plus.
- Experience working with CMS platforms like Strapi, WordPress, or similar.
- Strong analytical thinking and a collaborative approach to cross-functional teamwork.
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