Head of Digital

Quay lại trang tìm kiếm 2 giờ trước

**HEAD OF DIGITAL**:
Ứng tuyển ngay
Vị trí TP. HCM
Lương Thỏa thuận
Công ty Tập đoàn Y khoa Hoàn Mỹ
Phòng ban Digital Health
Loại hình Full time

**JOB SUMMARY**:
In this impactful leadership-by-example position with Hoan My Medical Corporation (HMC), there is an opportunity to be hands-on and get into the details of complex digital solutions in Healthcare. You will work closely with Group Marketing and Hospital Leadership to craft and implement innovative digital strategies and develop platform roadmaps to advance healthcare in Vietnam.

You will come in as a collaborative business leader and a digital technologist with an innovative and practical vision for how Digital can accelerate brand recognition and drive revenue across the entire Hospital group. You will act as a change agent, seeking opportunities to smartly challenge the status quo to Group objectives.

As Head of Marketing and E-commerce, you will:

- Steward and continuously improve HMC Digital Marketing and E-commerce strategy for today with a roadmap for the future
- Structure a team to operationalize the Digital Marketing and E-commerce strategy with extensively documented systems and processes
- Implement group shared services that can be cost-effectively adopted and consumed at the hospital level such as health-tech apps, e-Commerce, CRM, and other projects to drive digitalization and innovation across the Hospital network
- In alignment with Group Marketing, engage with Hospital Leadership to understand their product mix to target opportunities that efficiently grow revenue and brand recognition
- Provide clear, accurate, and timely management reporting of digital marketing and E-commerce metrics and active performance against targets.

**JOB RESPONSIBILITIES**:
**Digital** **Marketing and E-commerce** **Leadership**:

- Lead change management in the organization to adopt digital transformation.
- Craft online digital marketing and e-commerce strategies and roadmaps for Hospitals/Clinics and at the Group level to broaden Hoan My’s brand recognition, expand online businesses and drive the acquisition of new customers.
- Take ownership and position yourself as the go-to smart technologies and digital expert. You will help develop, document and communicate the value proposition and core message of digitalization to related stakeholders
- Actively seek out opportunities for HMC to establish itself as a thought leader in the industry in the digital and innovation space
- Monitor changes or advancements in technology to discover ways the HMC can develop a competitive advantage

**BAU Operations, Platforms and Digital Activities**:

- Drive, operationalize, and maintain the development of Health-tech Apps, e-Commerce, CRM, Sales channels.
- Drive and execute the digitalization of hospital operations and workflow via the implementation of strategic projects and tools (including digital tools, e-Commerce, digital marketing, CRM, AI-Machine Learning, etc.).
- Build, plan, and implement overall digital marketing strategy and campaign on multi-channel.
- Design and implement new methods, procedures, and systems (both automated and manual) to improve the processing and flow of digital information within the Group.

**Project Delivery**:

- Oversight to ensure effective quality assurance and the overall integrity of new and existing digital projects - focusing inwardly on the internal consistency of projects, and outwardly on its coherence with Group Marketing, cybersecurity, and interfaces/dependencies with other projects and Group standards.
- Provide accurate reporting and oversight of status and dependencies across all projects for Group Board reporting.
- Partner with HMC departments and senior hospital leaders on their strategic roadmap, and understand their operational issues and opportunities.
- Oversight of project budgets; monitoring expenditure and costs against delivered and realized benefits.

**Budgeting and Reporting**:

- Detailed understanding of Digital Marketing and E-commerce department budget.
- Forecast sales performance trends and act proactively to increase market segment penetration.
- Provide accurate and timely management reporting of digital marketing and e-commerce metrics and active performance against targets.

**Ensure Knowledge and IP are Maintained and Stay within HMC**:

- Ensure all systems and processes are documented and maintained.
- Ensure generational succession plans for all HMC Digital department members are actively maintained.

**Be Relational with Vendors and Develop Partnerships**:

- Establish strong vendor governance and compliance.
- Build partnerships with local and international partners to strengthen Hoan My digital ecosystem across digital products, digital channels, digital revenue, or digital platform.
- Approach suppliers as partners and not just vendor relationships so they can better understand Hoan My and contribute more