Marketing Specialist

**Company Overview**:
AUG Global Network is an established international education consultancy company promoting Australia, Malaysia, Singapore, Switzerland, The United Kingdom (UK) & The United States of America (USA). AUG operates across 8 countries (Australia, China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore & Vietnam).

**History**:
AUG was first established in 1995 in Malaysia. Since then, the company has expanded its reach by establishing 30 offices across 8 countries which is a strong verification of the company’s success in placing students in reputable institutions across the world.

To manage its ever growing business entities, AusEd, SchoolEd and Bond and Forsyth now comes under the one name, AUG.

AUG is renowned as a reputable, trustworthy, caring and professional education placement centre. With 30 years of experience in providing the highest quality advice to students in carving their educational paths, AUG has always taken fresh and innovative approaches in its service. The company acts as a liaison between students and their preferred education providers to ease the entire process of studying overseas. Staff members are always abreast of changes in the international education industry which means students get the most accurate advice from our team. AUG stresses on the importance for students to align their career goals with the right course and the right institution by understanding the processes and procedures of getting an institution placement.

The company is staffed by a team of dedicated, friendly, multilingual, caring and responsible staff members with comprehensive knowledge about studying in Australia, Malaysia, Singapore, Switzerland, The UK, and The USA. The company is constantly exceeding the expectations of students, their families and other business partners through the provision of outstanding customer service.

**Position: Marketing Specialist**:
(Location: Da Nang)

**Roles & Responsibilities**:
**1. Marketing / Event**

- Develop marketing strategies for AUG services and activities in Vietnam and key overseas markets;
- Implement marketing on
- and offline activities;
- Analyze and evaluate the effectiveness of marketing activities for the company and its institutional clients;
- Support the logístical activities for digital and traditional marketing;
- Work closely with the counselling team, IT, and designer to ensure targeted and quality marketing activities for on
- and offline educational advising services and company events;
- Tele sales;
- Produce daily and weekly reports for the board of management;
- Other related duties, as assigned.

**2. Digital Marketing**

- To develop, manage and analyse AUG’s digital marketing campaigns;
- To develop and push out relevant content for each activity/campaign and work closely with other parts of the organization to ensure that it is delivered smoothly and accurately to the right target audience;
- To assist and carry out AUG’s marketing strategies via digital/social media platforms in order to generate leads and brand awareness;
- To research, track, analyse, monitor and report the costing and performance of each digital marketing campaign to ensure optimization of cost;
- To conduct research and keep updated on the latest trends and activities that are relevant to the industry and utilize it to further improve the company’s strategies;
- To source and work closely with digital marketing vendors for A&P activities.

**3. Public Relations**

- To build relationship with institution representatives;
- To build and maintain relationship with School Principal / Counsellors;
- To build and maintain relationship with Students / Student Clubs & Societies;
- To raise profile / awareness of the AUG Brand.

**4. Student Recruitment (On a day-to-day basis)**

- To counsel and assist students to make best-informed decisions;
- To develop and enhance the counselling services;
- To attend to students and parents feedbacks, inquiries and complaints in an appropriate and prompt manner and adhere to service standards;
- To maintain student database;
- To handle all office administrative matters.

**Requirements**:

- Proven experience in executing marketing campaigns and managing marketing collateral;
- Exceptional writing skills with the ability to produce engaging and persuasive copy;
- A dedicated and reliable individual committed to consistently meeting deadlines;
- An excellent team player with the capacity to multitask and work autonomously when required.

**Qualifications**:

- A degree in Marketing, Communication, or a related field;
- Outstanding written and verbal communication skills, with a talent for creating high-quality marketing content.