Trade Marketing Manager
2 weeks ago
**What We Can Offer**:
General:
Local insights, foresights and customer understanding
Develop and execute BSP Marketing plan under Trade Marketing
Track customer performance and free trade performance with corrective actions
Portfolio marketing:
Support the operator marketing teams with designing and implementing simple operator journeys that get the sale
Execute the trade activity plan
Drive perfect store (on-line and off-line)
Daily operation problem solving
Interface with cluster:
Adapt and adopt Brand Experience Toolkits (BET) in free trade
Interface with local Leadership functions:
Manage Supply allocation, RTM and free trade performance
Collaborate with MSO, Portfolio Marketing, Operator Marketing, Finance, and CD to drive Primary and Secondary sales target with healthy stock control
**Job Requirements**:
Diploma holder and above
5 years of trade marketing experience. Preferably with knowledge in Foodservice, FMCG industries
Experience in working in a matrix organisation
Product Marketing role& Customer Development experience is highly recommended
Customer & Operator Needs and Insights
Trade Marketing strategy development
Operator target conversion knowledge in free trade
S&OP and DP process with accuracy
Food R&D knowledge
Marketing Activation and Brand building
ROI and ZBB
**Job Locations**:
- Ho Chi Minh
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