Digital Commerce Marketing Director for Rapid Growth
5 days ago
A highly motivated and experienced Senior Marketing Manager is required to drive the growth and profitability of our Direct-to-Consumer (DTC) e-commerce business. The ideal candidate will have a proven track record in senior marketing roles with a strong focus on DTC e-commerce marketing.
Key Responsibilities
- Revenue Growth: Achieve ambitious revenue growth targets through effective paid traffic strategies and Conversion Rate Optimization (CRO).
- Paid Traffic Management: Oversee and optimize paid traffic initiatives across multiple channels, including Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and Conversion Rate Optimization (CRO).
- Team Leadership: Lead, coach, and mentor a team of Marketing Operators, scaling the team as required. Hire, onboard, and train new marketing operators to meet team capacity goals.
- Standard Operating Procedures (SOPs): Develop lean and integrity-driven SOPs and dashboards for the Marketing Operations team to reduce operational errors and increase team efficiency.
- Education & Qualifications: A Bachelor's degree in a related field is required. Strong action-oriented thinking (HOW) and strategic thinking (WHY) are essential for decision-making.
- Professional Experience: 5-7 years of experience in senior marketing roles with a strong track record in DTC e-commerce marketing.
- Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and CRO tools.
- Candidate Type: A plug-and-play candidate only; no room for
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