Web Strategy Manager

2 weeks ago

Can Tho, Can Tho, Vietnam Censys Full time
Web Product Manager

Censys is seeking a highly skilled Web Product Manager to lead the growth and scale of our website. As a key member of our team, you will define and drive the website strategy and conversion optimization roadmap for Censys.com.

Key Responsibilities:
  • Own the overall Censys website strategy and user experience, from initial landing to conversion and retention.
  • Build and lead the execution of conversion rate optimization to drive acquisition, conversion, and retention on the Censys website.
  • Collaborate with Marketing, Product, and Creative to optimize existing website pages, ensuring accurate messaging, impactful CTAs, and effective buyer journeys.
  • Drive continuous improvement on the website through experimentation, testing, and a deep understanding of our website visitors and customer segmentations.
  • Analyze and monitor page performance and user behavior to iterate and improve the strategy.
  • Work closely with Product and Demand Generation to develop strategies that effectively convert Free Users, PLG customers, and enterprise customers across our product lines.
  • Develop dashboards, tracking, and key KPIs to measure website performance, retention, and conversion, and contribution to pipeline and revenue.
  • Work closely with Content, Product Marketing, and Design to ensure a cohesive website strategy and seamless execution.
  • Develop best practices, guidance, and templates for building new website pages as we continue to grow and evolve our website.
Requirements:
  • 4+ years of experience leading web strategy and conversion rate optimization at a SaaS company.
  • Knowledgeable in the technical aspects of running a website, including UX, SEO, and domain management.
  • Experience with web design, product management, and content strategy a plus.
  • Experience using data and insights to inform requirements, ideas, and strategies, with hands-on experience with Google Analytics and other business intelligence tools.
  • Extensive experience leading hypothesis-driven A/B tests and running website experimentation at scale.
  • Experience developing a website strategy from the ground-up and scaling as the company grows.
  • Excellent project management skills with the ability to lead multiple projects across various stakeholders.
  • Ability to adapt and thrive in an extremely fast-paced environment.
What We Offer:

Censys offers a competitive salary range of $110,000 USD to $165,000 USD, plus bonus eligibility and equity. Our benefits include 401k match, health, vision, dental, and more. Please see our careers page for more details.

This role requires location in one of our offices three days per week (Ann Arbor, Kirkland, Los Altos, or Washington D.C). We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.

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