Inbound Marketing, Lead
3 weeks ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
WE ARE LOOKING FOR.....
Position Objective:
- Identify trends and insights, and optimize spending and performance based on the insights.
Roles and Responsibilities:
Content creation- Deliver engaging content regularly and inspire team members- Edit, proofread and improve content regularly- Brainstorm ideas for Customer Care, receive Lead on Chatbot, creating content for the chatbot.- Working with team & agency for creating and editing original copy for ads on Facebook, Google, etc. that is accurate, well-researched, and meets company needs.- Researching to formulate ideas or support writing.- Learning about the target audience for the copy.
Inbound Marketing- In charge of working with SEO vendors for SEO activity-
- Coordinate with automation specialist for testing/optimizing content for inbound marketing activities
**Requirements**:
- A degree in Marketing, Journalism, or relevant field.- Proficiency in MS Office or other Content Management Software- Familiar with automation/inbound marketing tools- Ability to explain and defend your work, prepare presentations.- Work well under pressure
- Excellent communication and writing skills in English
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
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