Social Insight Specialist

4 weeks ago


Ho Chi Minh City, Vietnam YouNet Full time

**Salary**: Negotiable

Department: Research & Data Analysis

Company: Fanscom

Application deadline: 10/05 — 09/06/2024

**Job description**:
**ABOUT FANSCOM**

We are an energetic & passionate Digital Creative agency that offers Full-integrated advertising & communication services. We believe that our mission is not only to be the bridge connecting brands with its own Fans, but also provide a strong Communication journey that turns audiences to customers, customers to fans and fans to advocates, and ultimately to impact Business Issues for Clients.

**RESPONSIBILITIES**

**Data Analytics & Reporting**

**Pre - During & Post-Campaign (Research - Measurement/Optimization & Evaluation/ Key learnings)**
- Customized marketing research studies by compiling, analyze, study results to actionable reports, data-based conclusions and recommendations in a concise and presentations.
- Conducting syndicated research for internal team and clients
- Good understanding of the diversity of data points across digital & social media platforms, communication touchpoints (paid -owned-earned) and their metrics for better measurement and suggestions.

**Trend-updating & Benchmarking**
- Updating Hot Topic /Relevant Trends and propose / consult the actionable implications for internal teams, client at project level, category/ industry level with supervision of Leader based on tools (Social Trend, Google Trend other reports)
- Collaborate with Internal Teams (Social Commerce & Media, Social Influencer & Innovation,...) to keep track & build benchmarking of campaign / category/ industry/ performance.

**YouNet Group Tool Usage Capability**:

- Understand YouNet Group products: Social listening tool (SocialHeat), SocialTrend, SociaLift
- Be able to use Social Listening Tool (SocialHeat) to set up dashboard, crawl, verify data to support
- Planning Team with consumer insight, category landscape (Employee will 100% be trained to use tool)
- Be able to work with Customer Support team (YouNet Group) for issue related to SocialTrend/SocialHeat Dashboard

**Report to**: Managing Director

**Work Relation**:

- Internal: Collap with, Account Department, Creative Department, Social Commerce & Media Team, Social Influencer & Innovation, Planning Department,...
- Other Business Units in YouNet Group: YouNet Media, Buzzmetrics, YouNet AM, Mango Digital
- External: Clients, Third parties,...

**REQUIREMENTS**
- At least 2 years of experience in the Digital Agency field or similar role. Proven work experience in Social planning (especially Influencer Marketing) is a plus.
- Experiencing in developing and implementing digital communication strategies.
- Extensive knowledge of common industry.
- Good knowledge of all different digital marketing channels.
- Research and analytical skills.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.
- Good at presentation skills
- Critical thinking, analytical & familiarity with social data (Social Listening Tool in YouNet Group)

**BENEFITS**
- 13th month salary, annual bonus.
- Premium healthcare insurance
- 12 days of annual leave & 5 days of sick leave
- Performance appraisals and promotion every year
- Standard health check
- Company trip, Year end party, Team building
- Occasion-based offerings: Birthday, wedding, maternity,
- Parking support
- Equipment for work (PC / laptop)
- Free in-house entertainment facilities: foosball, book tree, coffee and snack.



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