Marketing Manager New

4 days ago

Hà Nội, Vietnam OPENASIA Full time

**Company** : La Table Hanoia

**Deadline** : 31-01-2025

**Level** : Supervision/Management

**Location** : Ha Noi

**Address** : Số 12 phố Lý Đạo Thành, phường Tràng Tiền, Hoàn Kiếm, HN

**Number of Headcount** : 1

**JOB DESCRIPTION**

Marketing Manager is responsible for developing, implementing, and overseeing the overall short-term and long-term marketing strategies to enhance the brand recognition of La Table Hanoi in the F&B industry and directly contribute to the restaurant's overall business objectives.

**1. Develop short-term and long-term marketing strategies**:

- Plan and implement an overall short-term and long-term marketing strategy for the restaurant to increase brand recognition and attract customers.
- Supervise the functioning of all marketing activities, sales promotions, partnership programs at La Table Hanoia.
- Coordinate with the relevant departments to ensure proper implementation of all marketing activities are carried out according to the proposed plan.

**2. Manage and enhance the brand image of La Table Hanoia**:

- Manage content and brand image on media channels (online & offline), ensuring consistency with La Table Hanoia's brand identity.
- Analyze and manage reputation platforms such as TripAdvisor, Google Reviews, etc.
- Develop crisis communications scenarios and implement them effectively when necessary.
- Coordinate with suppliers, marketing agency, KOLs & other departments.

**3. Oversee communication channels**:

- Operate and optimize digital media channels such as Website, Facebook fanpage, Instagram, TikTok.
- Generate ideas, create creative content and manage posting schedules and advertising campaigns on Facebook Ads and Google Ads platforms.

**4. Organize events**:

- In conjunction with FBM and Marketing team to come up with ideas and implement the content of event programs at La Table Hanoia & Press Club suitable for high-end customer needs and reflect true brand values.
- Coordinate with partners to get sponsorship or organize programs to increase brand recognition.

**5. Develop and manage the budget**
- In charge of annual marketing budget and ensure cost optimization for each campaign.
- Manage and allocate annual marketing budget.

**6. Report and evaluate performance**
- Synthesize, analyze and evaluate the effectiveness of marketing communication activities, sales promotions and partnership.
- Collect and analyze customer data from media channels, evaluate the effectiveness of each marketing campaign based on clear KPIs.
- Report the results of implemented marketing campaigns and based on that, propose solutions to improve the effectiveness of these campaigns.

**7. Other duties as assigned by BOD.**

**JOB REQUIREMENT**
- Onboard from 01/03/2025;
- At least 3-5 years of experience in a similar position (preferably in the F&B, fine dining, or hospitality industry);
- Ambitious and willing to put in extra efforts to meet challenges;
- In-depth understanding of the high-end culinary market in Hanoi;
- Good command of the Vietnamese & English language, both written and verbal, due to the constant contact with clients, partners. Fluency in other languages would be beneficial;
- Computer proficiency;
- Excellent networking, negotiation, and relationship-building skills;
- Team management and development skills, motivating employees to achieve high performance;
- Able to work outside working hours/ weekend.

**WHAT WE OFFER**
- Service charge bonus payable on monthly basic;
- 12 annual leave per year, Saturday and Sunday off;
- Social insurance, health insurance, unemployment insurance for you & PTI insurance for manager level;
- 2/9 bonus, 13th salary month bonus, annual bonus based on performance, annual review;
- Duty meal and parking provided;
- Annual health check-up, annual holiday trip with team;
- Stable and professional working environment, opportunities to learn professional skills, participate in the company's training program;
- 30% discount when using services/buying products of brands belonging to Open Asia Group.

**ABOUT US**

Founded in 1997, Press Club (under Openasia's roof) is known as a 6-storey building located in the city center which consists of Food & Beverage outlets, meeting & conference facilities, retail spaces and offices for rent. Come to Press Club, you will be served with excellent food and a wide range of impeccable services. We bring flair, elegance, and creativity to each and every event, from an intimate family gathering to premium corporate events. Located on the 3rd floor of Press Club is La Table Hanoia - our unique F&B outlet combined of Restaurant, Bar & Lounge. Stepping into La Table Hanoia, you will be delighted by the explosion of flavors and colors, from interior decoration and table setting to culinary creations that deliver brilliant impressions, stimulate all senses and bring positive emotions.

**LEVEL**
- Supervision/Management

**TYPE**
- Full-time

**CAREER**
- Wholesale/Sales/E-commerce

**DEADLINE**
-

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