Public Engagement Manager
3 months ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Brand Management:
- Develop and maintain the institution’s brand identity and messaging strategy.
- Ensure consistency in branding across all communication channels.
Enrollment Marketing:
- Create and execute marketing campaigns to attract prospective students.
- Collaborate with the enrollment team to meet enrollment targets.
Digital Marketing:
- Oversee the institution’s online presence, including the website and social media platforms.
- Utilize digital marketing strategies to reach and engage with target audiences.
Content Creation:
- Generate compelling content, including articles, blog posts, videos, and infographics, to promote the institution’s programs and initiatives.
Public Relations:
- Cultivate relationships with media outlets and journalists.
- Prepare and distribute press releases and manage, media inquiries.
Advertising and Promotion:
- Plan and manage advertising campaigns, including online and offline channels.
- Optimizing advertising spending to maximize ROI.
Market Research:
- Conduct market research and competitor analysis to identify trends and opportunities.
- Use data-driven insights to refine marketing strategies.
Internal Communication:
- Facilitate effective communication within the organization, ensuring that staff and faculty are informed about the institution and developments and initiatives.
- Manage internal communication channels and platforms.
Crisis Communication:
- Develop and implement crisis communication plans and protocols.
- Handle communication during crises or sensitive situations.
Budget Management:
- Manage the marketing and communication budget, tracking expenses and ensuring cost effectiveness.
Team Leadership:
- Recruit, train, and lead a team of marketing and communication professionals.
- Set clear performance goals and provide ongoing guidance and feedback.
Stakeholder Engagement:
- Collaborate with academic departments, enrollment teams, alumni, and other stakeholders to align marketing efforts with organizational goals.
Alumni Engagement:
- Develop strategies to engage alumni and leverage their support for institutional growth and development.
Compliance and Ethics:
- Ensure all marketing and communication activities adhere to ethical standards and comply with relevant laws and regulations.
Evaluation and Reporting:
- Monitor the effectiveness of marketing campaigns and communication efforts.
- Prepare regular reports for senior management and the board of directors.
Industry Trends and Best Practices:
- Stay updated on trends and best practices in marketing and communication within the education sector.
- Implement innovative approaches to reach target audiences effectively.
- Graduated from College majoring in journalism, communication, foreign affairs, marketing, or related majors.
- At least 3 years of experience in similar or related positions.
- Good communication and relationship building, independent and proactive work, good writing skills and creativity.
- Solid knowledge of social media.
- Good teamwork skills.
- Fluent in English
Ngành nghề: Tiếp thị / Marketing, Giáo dục / Đào tạo
Kinh nghiệm: 3 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh
**Chức vụ**: Nhân viên/Chuyên viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
Yêu Cầu Công Việc
- Graduated from College majoring in journalism, communication, foreign affairs, marketing, or related majors.
- At least 3 years of experience in similar or related positions.
- Good communication and relationship building, independent and proactive work, good writing skills and creativity.
- Solid knowledge of social media.
- Good teamwork skills.
- Fluent in English
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Hành chính Văn phòng,Hành Chính/Văn Phòng,Marketing,Sự Kiện,Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo
Trung cấp - Nghề
Không yêu cầu
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