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Brand Team Lead

1 month ago

Hanoi, Vietnam Niteco Full time

**_#Location: Ha Noi#_**:
**JOB DESCRIPTION**:
The main responsibilities of the **Brand Team Lead** include:

- Help shape and communicate our vision and mission, unique offerings, clients portfolio to the world (we do business globally)
- Analyze brand positioning and consumer insights, translate brand elements into plans and go-to-market strategies and lead generation campaigns
- Lead creative development to motivate the target audience to take action and generate MQLs & SQLs
- Constantly optimize marketing activities to improve return on investment
- Ensure accurate conversion tracking and attribution, provide detailed reports of campaign performance, ROI, conversion patterns, etc.
- Test new channels and trends, oversee new and ongoing marketing and advertising activities
- Lead and mentor a team to develop their individual growth and success.

**JOB REQUIREMENTS**:

- 5+ years of experience with or successful track record in brand management and B2B lead generation, preferably in the technology field, digital marketing services or recruitment marketing
- Strong analytical skills partnered with a creative mind
- Excellent understanding of the full marketing mix
- Experience in identifying target audiences and devising effective campaigns
- Demonstrable hands-on experience with the following: Ads Channels (Google, Facebook, LinkedIn, YouTube, etc.), Google Analytics, Looker Studio, Hubspot
- Fluent in English & confident with presenting and working in an international environment with various stakeholders.
- Four-year college degree required in Digital Marketing or related course of study
- You have managed team members in the past and are excited about growing a team
- Strong knowledge of MarTech solutions as well as digital data analytics and CDPs

**BENEFITS AND WORKING ENVIRONMENT**:

- Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards up to $1,000
- A clear career path with proper training courses, workshops, fully sponsored certificate exams
- Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance
- Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging.
- Regular communication from Management on the companys strategy, development plan, and new opportunities for employees
- Opportunities to join global technical conferences.
- Bright working space with modern facilities including the newest software
- Employees and families are engaged and taken care of by the company via Trade Union activities.
- Summer vacation at 5-star resort
- Sports & cultural activities all year around to strengthen both your physical & mental health.
- NICEF - our own Charity program where our employees raise funds and help people with difficulties in Vietnam.

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