Brand Manager

4 weeks ago

Hanoi, Vietnam Adecco Full time

**Job summary**:
The company operates in the field of advertising, communication, participating in planning and implementing marketing activities for products in the field of reproductive health protection and HIV/AIDS prevention.

**Responsibilities**:

- Strategy & Management:

- Create strategic marketing plan - Develop, implement and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for ETC/Ethical division - both direct to consumers and healthcare professionals (i.e.: pharmacist), ATL & BTL marketing activities.
- Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
- Overall Monitor P&L for ETC/Ethical division.
- Perform in depth return on investment analysis, productivity related to all marketing activities and campaigns.
- Actively participate, contribute and lead in the Brand and Portfolio Development Sessions, Sales & Operations Planning (S&OP) with the Leadership Team.
- Work closely with other departments, especially with sales team on company initiatives to ensure the best marketing effectiveness for ETC Channels.
- Produce comprehensive and detailed reports with conclusions and recommendations.
- Market Understanding:

- Perform constant market visit to understand the situation of the pharmaceutical market (ie: consumer, competition, suppliers), out current product portfolio, and its related information, also as our current state of ETC Channels.
- Understand the Ethical care business environment, government policies; distribution channels; pricing strategies, business models etc.
- Research, analyze, decide, and develop market, and strategic products.
- Advise on conducting competitor and market analysis, ensure all materials and activities are aligned with forecasting in timely manner.
- Regular visits to key distributors, distributors customers and other main stakeholders [i.e.: trainers, Key Opinion Leaders (KOL), universities government officials, implementing partners] to understand market and customer needs and develop solid projects and partnerships.
- Branding & Product Awareness:

- Act as brand, product and category owner - the in-house expert/repository of information on all thing’s ETC/Ethical division.
- Focal point for all ETC/Ethical brand and product knowledge training (directly or via third-party approved trainers) activities for our own and distributors marketing and sales force as well as potential stakeholders (i.e.: pharmacists, medical doctors nurses, midwives).
- Manage external communications to strengthen and further corporate brands.
- Conduct branding, marketing and communication activities to enhance brand image and value in the eyes of all our stakeholders, in particular the end user.
- Constantly seek and review feedbacks and suggestions relating to assigned brand/products and develop action plans to address those to achieve the KPI targets.
- Lead and manage the development of marketing briefs for campaign and Information, Education and Communication (IEC) materials development (design, production, communication and distribution), as per brand guideline.
- Relationship Development:

- Lead relationship building and nurturing with key stakeholders (i.e.: distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc.) for the ETC/Ethical division.
- Source, evaluate, negotiate and manage contracts with service providers to guarantee advantageous terms and effective contract delivery.
- Coordinate with sales team and all support functions for effective execution.
- Support other department to go forward with company mission.
- Key Relationships:

- Relationships and Roles - Internal/External Cooperation
- Demonstrate ability to interact and cooperate with all company employees.
- Build trust, value others, communicate effectively, drive execution, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
- Maintain professional internal and external relationships that meet company core values.
- Proactively establish and maintain effective working team relationships with all support departments.
- Internal: Cooperate and support all other heads of Department such as Accounting; Sales; Legal & RA Dept.
- External:

- Public and private hospitals
- Public and Private Clinics.
- Providers (Doctors/ Nurses/ Professors).
- Consumers/end user.
- Ethical Distributors & Retailers.
- Advertising Agencies.

**Experience requirements**:

- Experience
- At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experi

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