Brand Specialist/ Associate Brand Manager/ Brand

2 months ago

Ho Chi Minh City, Vietnam AstraZeneca Full time

**Brand Specialist/ Associate Brand Manager/ Brand Manager - CVRM - HCM**

**About AstraZeneca and AstraZeneca Vietnam**

AstraZeneca is a global, science-led biopharmaceutical company with a British-Swedish heritage that focuses on the discovery, development, and commercialization of prescription medicines. At AstraZeneca, science and patients are at the heart of everything we do. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.

Established in 1994, AstraZeneca Vietnam has come a long way in 27 years of advancing Vietnam's healthcare. We change lives through innovative science with $25mil in R&D investment (2020 - 2024); 40 ongoing clinical trials with 2800+ patients; 44 partnered hospitals and 14 medicines involved in trials. We have built strong public-private partnerships for sustainability and healthcare access through many programs and activities such as Healthy Lung, Young Health Program, Careme, Giá Như, Health System Sustainability & Resilience, Green Energy for Health, Response to Covid-19.

We have gained some recognition for our efforts from the Minister of Health's Certificates of Merits for outstanding contributions to advancing cancer treatment (2019) and exceptional contributions to Vietnam’s fight against COVID-19 (2020); BritCham 2021 Awards for Contributions to healthcare and 25+ years of service in Vietnam; Ho Chi Minh Communist Youth Union’s Medal and Certificate of Merit for contributions to youths (2021); Excellent Leadership - Visionary Leader Award (2021); HR Excellence - Workplace Culture Award (2021) and Vietnam's Top 100 Places to Work Award (2018 - 2020).

**What you’ll do**:
**Job Description / Capsule**

Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.

**Typical Accountabilities**

(bullet point list)
- Provide local market understanding and customer’s insights to PLM/ LLM brand team;
- Provide input and feedback on campaign developed by PLM/ LLM;
- Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.
- Responsible for team performance and development.
- Responsible for the management of team’s budget and brands’ A&P spend.
- Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
- Provide input on competition, customers, pricing and value story to market access team;
- Implement Patient Access Programs
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
- Participates in development of training for field force on brand information
- Adherence to AZ global policy for external interaction, code of conduct and industry code of marketing practices.

**Education, Qualifications, Skills and Experience**

**Essential**
- Bachelor’s Degree of Pharmacy or Medicine
- Scientific background or affinity for scientific information
- 3 years experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign;
- Excellent operational skills and ability to think strategically
- Able to work cross-functionally especially with field force team to develop specific plan to address different challenges at customer level
- Strong interpersonal and communication skills
- Team player, organised, results oriented and independent
- Understanding of the country and region Healthcare environment

**Desirable**
- MBA in relevant field
- Experience in Insight/Market Research
- Field force and/or Field force Leadership experience
- Experience in patient programs

**Why AstraZeneca?**:
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

**What will you get?**:
**So, what’s next?**:
If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.

If you are ready to bring new insights and fresh thinking to the table, Brilliant We have one seat available, and we hope it’s yours.

**Where can I find out more?**:

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