Brand Specialist

3 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Suntory Global Spirits Full time
What makes this a great opportunity?
Role Responsibilities

  • Support and contribute to development brand positioning & development of local strategies, align with brand vision and target customer demographics in Vietnam
  • Collaborate with Commercial Lead / Trade Marketing in each market to drive execution of marketing initiatives aligned to brand and market priorities to meet immediate and long-term strategic growth objectives of the brand
  • Strategize development & deployment of marketing assets & optimize brand consistency by working with Global and local teams
  • Support budget management and overview of all market level A&P spend for brand marketing activities, including effective monthly budgeting and PO/payment/Invoice management
  • Support to monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to respond to changing markets and competitive conditions.
  • Embrace building relationship culture through field visits for up-to-date knowledge on market activities/ trends, monitor implementation of marketing and promotional campaign, obtain direct feedback from local team, distributors and customers.
  • Building relationships and rapport with key internal stakeholders and Global/Regional brand team
  • Own and manage the internal process such as new product development, seasonal launches, liquid tasting, and research
  • Liaison with event/PR/media/creative agencies to formulate campaigns and promotional materials
Qualifications

  • Degree in Business Admin, Marketing, or its equivalent
  • 4-5 years relevant brand management/digital marketing experience preferred.
  • Ability to influence and partner with all external stakeholders (agencies, sales agent)
  • Understand in cultivating trusting & inclusive relationships with key external & internal partners in diverse cultures.
  • Demonstrated strong planning and organizational skills to deliver excellence in execution.
  • Has growth mind & curiosity to always learn
  • Meticulous to details and numbers, and able to follow-through with stakeholders
  • Strong communication skills (both oral and written)
  • Experience in alcohol industry would be a plus

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