Product Marketing Manager, Digital Business
6 months ago
Be responsible for go-to-market planning and execution for VNG Digital Business's range of security and compliance products
- Lead on content dissemination planning, campaign development and planning for planning product launches.
- You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
- Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
- Work with other teams to plan event, webinars and support paid and social media promotion
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns
- Monitoring the competitive landscape to define product positioning that differentiates
**Yêu cầu**:
- Experience in a product marketing function for enterprise IT products (SaaS experience preferred)
- Passion for the cybersecurity industry and cybersecurity marketing
- Strong inter-personal management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Appetite to deliver strong results and innovation.
- Growth mindset - someone who is not afraid to think big and take on risk.
- Willingness to roll up their sleeves.
- Exceptional verbal and written communication skills.
- Ability to work and thrive in a self-starter, fast-paced and changing environment
- Love for diverse work assignments and the opportunity to try new approaches
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