Senior Brand Manager

2 days ago


Thành phố Hồ Chí Minh, Vietnam Abbott Laboratories Full time

**JOB SUMMARY**
- Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam for PediaSure
- Be expected to play a leadership role in HCP and Consumer marketing areas
- To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.
- To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.

**MAIN RESPONSIBILITIES**

**HCP marketing**
- Prepare HCP marketing materials related to PediaSure by ensuring timely translation of global/approved materials used to Vietnamese language.
- Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.
- Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
- Help facilitate team to understand therapeutic areas and opportunities for PediaSure and new products by conducting medical and product training for sales force; ensure the integrity of all training across the sensing portfolio at the highest levels.
- Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
- Act as medical and product consultant to sales and marketing team.
- Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
- Ensure quarterly product knowledge training, refreshment and testing for the sales team

**Consumer**/Patient** marketing**
- Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals
- Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
- Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam

**Other**
- Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
- Maintain and monitor a marketing measurement framework that covers all aspects of marketing
- Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
- Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**_ Work _**_Experience_**
- Experience - _6-8 years
- Experience Details_
- Working experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus
- Experience in consumer marketing and/ or medical marketing experience in MNC
- Digital marketing experience
- Data analysis, project management

**_ CORE Skills Required _**
- Behavioral / Leadership Skill_
- (_Competencies required for role)_
- Good presentation skills and oral communication skills
- Proactive in problem resolving and a team player
- Self-motivated, creative and well organized
- Language Skill_
- (any specific language required)_
- Good command of English
- Computer Skill_
- (any specific Computer Skill required)_
- MS Office

**_ Education_**
- MBA or marketing management from a reputable university would be an advantage



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