Marketing Manager

3 months ago


Thành phố Hồ Chí Minh, Vietnam ME SAIGON BOUTIQUE HOTEL Full time

**Hạn nộp**: 01/11/2024 Mức lương: 20 - 30 triệu
Nộp hồ sơ ứng tuyển
THÔNG TIN CƠ BẢN
Số lượng
1
Nơi làm việc
Quận 1 - TP HCM
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Giám đốc, phó giám đốc Bộ phận/ Trưởng phòng/ Tổ trưởng
Cập nhật
14/09/2024 10:03
MÔ TẢ CÔNG VIỆC
**Key Responsibilities**:
1. Marketing planning and campaign management
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Ensure brand visibility in all communication channels are consistent and follow brand guidelines
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Develop integrated and tactical Marketing campaigns to improve brand funnel performance and achieve marketing objectives
- Coordinate with internal teams to Lead execution of integrated & tactical marketing campaigns
- Manage external suppliers like media, digital, production agencies to maximize performance of campaigns and ensure KPI delivery
- Partner with performance marketing to drive effective lead generation & better customer experience
- Monitor and evaluate campaign performance
- Staying abreast of relevant research and trends in the areas of focus and promoting best practices.

2. Content Strategy & Execution
- Develop and implement a comprehensive digital content strategy to grow social channels and drive customer engagement
- Create, edit, and publish engaging content across various digital platforms
- Collaborate with internal teams to align content with business goals. Ensure all content is consistent with brand voice and guidelines
- Optimize content for SEO to improve search engine rankings
- Ensure content compliance with copyright and data protection regulations
- Analyze content performance and make data-driven decisions to improve engagement
- Stay up to date with industry trends and best practices in digital content marketing
- Coordinate with external content creators and agencies as needed
- Manage and segment content creator pool for business/MKT purposes
- Leverage content creators/TikTokers/Youtubers/KOL/KOCto support communication campaigns.

3. Others
- Manage Marketing budget & conduct all related marketing reports
- Ensure all marketing initiatives compliant to company policies, internal code of conduct and external regulatory policies where applicable
- Other tasks assigned by Line Manager.

QUYỀN LỢI ĐƯỢC HƯỞNG
- Chế độ & chính sách theo luật lao động

YÊU CẦU CÔNG VIỆC
- đã có kinh nghiệm ở vị trí tương đương từ 2 năm trở lên, hoặc kinh nghiệm ở vị trí assistant manager từ 3 năm trở lên
- Chuyên ngành về khách sạn hoặc mảng F&B

Chăm chỉ, chu đáo - nhiệt tình trong công việc ,Có sức khoẻ tốt.
- Có tinh thần trách nhiệm, gắn bó lâu dài.
- Tiếng Anh giao tiếp cơ bản.
- Có kinh nghiệm là một lợi thế.

YÊU CẦU HỒ SƠ
- Nộp hồ sơ ứng tuyển trên Hoteljob.vn.


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