Marketing Manager
1 month ago
**What You Will Deliver**
- Develop and execute country marketing plans for both customers and drivers through integrated marketing campaigns, promotions and strategic partnerships.
- Manage marketing budgets for all local initiatives to achieve revenue targets and company objectives
- Analyze both internal and external data to identify customer segments, suggest effective value propositions and act responsively.
- Responsible to drive full funnel customer adoption curve - leads, acquisition, retention and brand loyalty
- Manage a designer as part of a 2-person marketing team
- Collaborate with the regional growth team to drive objective-based performance
- Collaborate with the regional brand team to create meaningful content for deeper engagement and effective conversion.
- Work with product, sales and ops teams on all strategic partnerships, events and exhibitions
- Maintain a distinctive tone of voice for the GoGoX brand that will resonate with our target audience
**Who You Are**
- Bachelor’s degree preferably in Marketing, Business Administration or Advertising
- 5 to 7 years of B2B marketing experience
- Strong experience in lead generation through both online and offline channels for targeted customers segments
- Prior experience in event management would be a plus
- Excellent communicator and creative thinker, with an ability to use data to inform decisions
- Ability to operate and self-motivate independently
- Comfortable to navigate effectively and efficiently in ambiguous situations
- Strong knowledge of the local market, across all media channels
- Capable of both integrated brand and tactical ideas
- Capable of both strategic planning and execution
- Good organization and planning skills
- Impeccable attention to details
- Strong commercial sense and business acumen
- Fluent in both Vietnamese and English
**What We Offer**
- Clear growth path
- Casual working environment with a multicultural team, international team
- A fast growing technology startup providing on-demand mobility solutions and more
- A multi-cultural team
- A company promotes learning, continuous improvement and personal growth
- Chance to bring your aspirations, skills, and talent to innovate and shape the future together
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