Senior Health Representative

5 months ago

Hanoi, Vietnam Pfizer Full time

ROLE SUMMARY

The Pfizer Health Representative will be the central contact in connecting customers within their accounts to therapies that advance wellness, prevention, treatments, and cures to the most feared diseases of our time. Central to the Health Representative’s role will be the introduction of a new & promoted medicines and innovative digital service that will help elevate Health Care Professionals’ patient care. The role is consultative; spanning Pfizer’s entire resource and product portfolio for their customer base and one that will result in long standing and truly valued relationships with customers. The Heath Representative will draw on healthcare knowledge and understanding of the health and pharmaceutical industry, as well as Pfizer and the product portfolio, so that customers achieve the solutions they need.

The Health Representative should be proficient at planning and executing an effective relationship strategy and building/ maintaining effective, long-term business relationships at the senior executive level with key decision makers and influencers. The Health Representative identifies and prioritises Pfizer opportunities through understanding customers’ business and strategic imperatives. The Health Representative is responsible for developing and executing an effective account plan for each account and is part of the Integrated Account Team (IAT).

The Health Representative is responsible for supporting their customers with their designated portfolio within a defined geographical territory that includes both metro and regional areas.

ROLE RESPONSIBILITIES
- Driving identified customers to the digital service offerings, opening a world of trusted materials and support that can be tailored to their needs and those of their patients. Ensuring customers gain best value from the services, in conjunction with the Pfizer Virtual Health Representative team who are on hand providing virtual support.
- Leading relationships with Health Care Professionals within a defined geographical territory as well as providing support virtually.
- Gaining deep understanding of Health Care Professional needs, sharing expert product advice, tailoring data, delivering promotional activities, aligning the customer lifecycle with that of the Pfizer portfolio and connecting them to relevant internal Pfizer people whenever they need it.
- Provide objective and scientifically sound medical information regarding Pfizer's product portfolio and the diseases states treated. Incorporating the use of educational programs, outcome and other tools which identify the greatest opportunities for improving patient care.
- Seeking and developing awareness of external market conditions to drive exceptional customer support and insights, connecting customer discussions with external trends and internal developments within Pfizer.
- Establishing a strong working relationship with the Pfizer VHSS, KAM and SME Teams and sharing insights from customers to make our digital service offering even better.
- Managing and achieving annual targets and ensuring adherence to Compliance, Legal, Medical and Regulatory requirements.
- Ensure relevant inline medicines prescribed by HCP’s have CFC commercial support.
- Share relevant brand and therapy area updateswith HCP’s.
- Ability to convey relevant messages acrossmultiple medicines and therapy areas.
- Strong customer relationship focus, establishingtrusting relationships, quick to navigate complexhospital stakeholder environment, experts insecondary care environment and or Primary Care.
- Has a thorough understanding of the environmentand challenges of their key HCPsand acts tocome back to the business so we can findsolutions to their needs in managing ourpatientsand identify opportunities.
- Strong capabilities in leveraging virtual/digitalchannels with at least 50% of interactions to bevirtual.
- Single point of contact forrelevant Pfizer medicines for their accounts.
- Able to understand howproducts across the businessinterplay with each other.
- Ability to have aproductPOAchange based onneeds of customer and theirpatients.
- Ensures a customer centric - comprehensive approach tothe way HCP’s treat their patients with allPfizer brands that are relevant to the customer.
- Customer Engagement:

- Leads, coordinates, and manages the long term, consultative, customer relationship to become the customer’s trusted business advisor. Extends the relationship beyond transactional to needs analysis based.
- Demonstrates expertise in relationship skills, creatively delivers innovation and thought leadership, and represents the full spectrum of Pfizer value.
- Responsible for overall service excellence within the account and is the customer advocate internally at Pfizer.

Account Management:

- Maximises opportunity across the Pfizer portfolio, monitors progress with key accounts and evolves Account Plans as appropriate.
- Analyses and understands the local environment, account busi

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