Brand Marketing Team Lead

8 hours ago


Thành phố Hồ Chí Minh, Vietnam HAN GROUP Full time

**MAIN DUTIES**:
Planning Marketing Strategy
- Work with HOM to research, create & plan for Brand Strategy & direction
- Work with HOM to build Yearly Roadmap & Annual planning
- Work with MKT team to build deployment plan for Yearly & Quarterly plan
- Implement a strategic integrated marketing communications plan following correlating budget.
- Develop advertising opportunities on ATL & BTL channels

**Content & Digital Marketing**
- Lead team to plan & deploy content for brand on various channels
- Managing brand's communication including channels, content and advertising tools

**Customer Engagement & Offline Activation**
- Lead team to plan and deploy offline activations
- Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
- Support the Operations team in managing guest experience on-site during events.

**Brand Management & Awareness**
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
- Keep current with marketing trends
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives, activities and brief

**REQUIREMENTS**:

- Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
- Proven track record as managing brand.
- Has a genuine interest and knowledge of the food and beverage or entertainment industry
- Strong network of connections is an asset
- Self-motivated, creative flair, eye for detail and resourceful
- Strong project management skills
- Excellent communication skills. Able to think and write strategically
- Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
- Those who embody the culture of the brand
- Youthful and energetic and people-minded individuals with a can-do attitude
- The ability for creative ideas & treatments for online content in multi-channel campaigns.
- Speak English as a native is a big plus

**BENEFITS**:

- Join one of Vietnam's largest and most prestigious companies in the nightlife sector
- Be a leader in the thriving lifestyle scene of Vietnam
- Work with a young, dynamic, and creative team
- Explore diverse career opportunities in nightlife, food and beverage, and luxury retail industries
- Enjoy an attractive income and investment opportunities
- Participate in annual team-building activities and a grand year-end event
- Receive a 13th month salary
- Benefit from annual performance review



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