Marketing Director

2 weeks ago

Ho Chi Minh City, Vietnam Aloha Consulting Group Full time

**Management of Marketing and Communications**
- Develop an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies
- Develop the whole school marketing strategy including product development, pricing, multichannel communications plans and parent engagement programmes to support enrollment growth across the whole school
- Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
- Monthly Marketing and Communications report to the General Principal

**Coordinating with Director of Admissions**
- Collaborate closely with Director of Admissions
- Provide clear and disciplined leadership, motivation, and direction for the NLCS Marketing team
- Manage, supervise, and review marketing operations to ensure uniformity at all points of entry into the school
- Participate in the planning, management, and execution of preparations for school in action, taster events, and open events in close collaboration with the team and the Admissions team
- Co-coordinate the work of the Admissions team with assessments and interviews

**Work with Feeder Schools**
- Oversee the School’s links with its feeder schools and implementing strategies with the General Principal and Deputy Head of Junior School to develop stronger relationships
- Oversee the School’s links with its feeder schools and implementing strategies with the General Principal and Deputy Head of Junior School to develop stronger relationships
- Coordinating with management about educational occasions at feeder schools to advertise NLCS and provide guidance on the admissions procedure

**Analysis**
- Ensure the accuracy of the collection and entry of admissions data and statistics, as well as maintaining the integrity of the admissions database.
- Conduct analyses of enquiries, registrations, visits, trends, and projections in feeder schools;
- Carry out relevant ongoing market research/competitor research, keeping up to date with market trends, and responding to trends appropriately
- Organize routine research projects, including as surveys and focus groups, to inform admissions rules and practices.
- Create reports for the Senior Leadership Team as required
- Coordinate feedback from prospective parents and non-joiners
- Review and analyze competitor schools’ processes and keeping abreast of current trends and access arrangements

University degree in marketing and/or communications is a plus Confident in meeting and communicating effectively with feeder Heads, prospective students and parents Ability to collaborate with different stakeholders within the School Excellent attention to detail both in terms of work and personal presentation Ability to lead others with confidence and with a collaborative and inclusive style as well as working well as a member of a team High levels of energy and stamina to achieve personal/school objectives within set timescales Knowledgeable and user of different social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, etc. Highly computer literate with accurate word processing and data-entry and data analysis skills Ability to adapt and multi-task Previous experience in international schools is an advantage

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