Proposition Development, Senior Lead

1 month ago


Thành phố Hồ Chí Minh, Vietnam AIA Full time

FIND YOUR 'BETTER' AT AIA
- We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us._
- We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives._

If you believe in better, we’d love to hear from you.

About the Role

Report to: Associate Director, Life Propositions and Product Delivery
Location: Ho Chi Minh
Function: Propositions & Marketing | Department: Propositions Development and Management
Type: Individual Contributor
- Develop innovative propositions to (i) bridge the gap in protection for Vietnamese customers (customer needs), (ii) tailor for agent development, capabilities readiness, distribution strategy (distribution expectation) and (iii) meet company profitability target.
- Oversee the entire process from development such as design, reinsurers alignment, customer and sales force survey, regional & regulatory submissions, provisionsto implementation such as user requirement, sales journey, training, launching to ensure time-to-market delivery, risk management and sustainable business management.
- Provide timely consultancy, propose and take action to improve proposition performance based on performance result provided by Distribution/Proposition Go-to-Market.

Proposition Development (50%)
- Provide compelling proposition conceptualization, idea validation.
- Lead design sprints with cross-functional teams to validate/re-design compelling product propositions (Including new products, product-intergrated ecosystem, and product planning tool), as well as customer experience (including Learn & Buy, service and claim) for each proposition.
- Gather customers and distribution feedbacks on whether the proposition design, customer journey and agent selling journey deliver the intended experience.
- Prepare competitor analysis, identify key differentiators and develop product specifications.
- Facilitate the Group function approval process.
- Lead the MOF approval process with cross-functions to prepare required documents, answer any questions from regulators and ensure that MOF approval is obtained in time to meet product launch timeline.
- Collaborate closely with Proposition MKT to develop product brochures, leaflets, and other product communication related materials in a way that company products are well perceived by internal and external customers.
- Design planning tools and training materials to ensure success of proposition launch.
- Provide trainings to internal staffs such as Customer Office team.

Proposition Implementation & Go-to-market (30%)

Oversee the entire process from development, to implementation and launching of a proposition.
- Plan with Proposition Implementation to ensure systems are developed in timely manner for both Day 1 and Day 2 items.
- Play a major role in Product Implementation Committee with various departments to kick-off a proposition.
- Review all the user requirements from all the systems to ensure consistency with proposition specification.
- Plan proposition launching activities with relavent stakeholders such as promotion, ECM, roadshow
- Proactively follow-up with Distribution/Proposition Go-to-Market to monitor proposition post-launch performance, track proposition leading indicators and lagging indicators.

Strategic initiatives & Risk Management (20%)
- Play a major role in the preparation of monthly Proposition Development Committee and annual Strategic Proposition Planning exercise.
- Proactively identifies challenges and risks in product designs / product initiatives and proposes resolutions.
- Ensure all processes, reports are well written, accurate and meet deadline.
- Handle queries to AIA VN Product Management mailbox, crisis/complaint/incident handling.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._



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