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Senior Executive, Qualitative Research

1 month ago

Thành phố Hồ Chí Minh, Vietnam NielsenIQ Full time

**Company Description**
NIQ GFK CMI’s Customer Success Team team is focused on delivering world class insights and reports to the clients and striving for very high level of Customer Satisfaction and advocacy.

Customer Success is NIQ GFK’s key department which is instrumental for the company’s success.

At NIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behaviour, and by leveraging on ongoing innovations in technology. Our work helps our clients set growth strategies, and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

RESPONSIBILITIES
- Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
- Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation).
- Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory.
- Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.

ABOUT YOU

The Senior Executive for Qualitative Research, Consumer Insights assists the Consumer Insights at NIQ in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/she should be recognized and seen as having a strong interest in Qualitative research. Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, UI/UX are also valuable to the role.
**Qualifications**
- Have at least 2 year of core work experience within Qualitative Market Research.
- A degree in any of the following areas
- sociology, anthropology, psychology, communications, business is desirable
- Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
- Result-focused; optimistic; loves changes and making a difference
- ** Fluent in Vietnamese and English**

**Additional Information**

**Our Benefits**
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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