Marriage & Family Therapist 2
7 months ago
**ALEX CHEN**
**Summary**
Digital Marketing Manager with a comprehensive background managing highly effective
communication campaigns that supported key sales, marketing and stakeholder
engagement objectives. Knowledgeable about e-commerce, social media and creative
digital design. Professional with expertise in both online mail marketing campaigns and
strategy including SEO, PPC, SEM and social media marketing.
**Experience**
**Marketing Manager** Jan 2016 to Current
**HRBoss** - Singapore
Developed a brand identity, including a distinctive graphic style and tone, for all
company communications.
Collaborated with marketing and communications teams on standardization,
design and production of marketing materials.
Conducted market research to rationalize category and segment opportunities.
Designed program to eliminate silos in marketing and minimize barriers to ensure
successful marketing designs and messaging. Managed the complete redesign and
launch of the company's website.
Conceptualized and wrote project briefs to jump start the work of outside vendors
and internal stakeholders.
**Assistant Marketing Manager** Apr 2015 to Jan 2016
**HRBoss** - Singapore
Edited and revised all marketing content to guarantee the highest quality of
writing. Edited and distributed press releases and pitches to local and national
media outlets, securing positive coverage in multiple publications.
Developed onsite body content, meta descriptions and page titles in support of
SEO strategies.
Identified, developed and evaluated marketing strategies based on knowledge of
company objectives and market trends.
Analyzed performance of all marketing programs to identify the best opportunities
for optimization.
**Marketing Executive** Mar 2014 to Mar 2015
**HRBoss** - Singapore
Analyzed ratings and programming features of competitors to evaluate the
effectiveness of marketing strategies.
Directed a comprehensive PPC campaign to increase brand awareness and boost
rates of organic click-through.
Wrote original content for the official company blog, as well as community blogs.
**Marketing Intern** Sep 2013 to Mar 2014
**HRBoss** - Singapore
Contributed to relevant blogs, conferences and events both off-line and online to
increase brand awareness.
Designed and created marketing collateral for sales meetings, trade shows and
company executives.
Managed both inbound and outbound marketing campaigns to generate new
business and to support partner and sales teams.
**Education Officer (Intern)** Jun 2010 to Jul 2010
**Ministry of Education** - Singapore
Helped prepare daily lesson plans for activities and lessons.
Developed interesting course plans to meet academic, intellectual and social
needs of students.
**Education**
**Bachelor of Arts Honours**, **English Linguistics** Jul 2013
National University of Singapore
English Linguistics
**GCE 'A' Levels**, **Biology, Chemistry, Economics, Mathematics** Dec 2008
Meridian Junior College
Biology, Chemistry, Economics, Mathematics
**GCE 'O' Levels**, **Pure Science** Dec 2006
Saint Anthony's Canossian Secondary School
Pure Science
**Extra-Curricular Activities**
**Community Service Club Member 2010 | National University of**
**Singapore** **_Facilitated the Grant-a-wish campaign at Minds Singapore Headquarters_
**Chemistry Representative 2008 | Meridian Junior College** **_Assisting lecturer in_
- administrative tasks Collection of notes & distribution of assignments_
**Class Treasurer 2007 | Meridian Junior College **_Keep track and account of finances_
**Librarian 2007- 2008 Meridian Junior College**_Organizing & planning committee for_
- events_
**Pre-university Seminar 2008 | Meridian Junior College** **_Usher & Emcee for Panel_
- discussions Event coordinator & direct assistant to teacher-in-charge_
**President of Digital Matrix Club 2005- 2006 | Saint Anthony's Canossian**
**Secondary School**
- Planning & conducting of CCA activities weekly Management and maintenance of_
- school boards & notices_
- Participated in Schools' Video Awards 2005 (Awarded Silver)_
**Executive Council Member 2005 - 2006 Academic Council | Saint Anthony's**
**Canossian Secondary School**
- Oversees welfare of student body, inform students of school events_
- Facilitating student dialogue sessions, producing school publications & notices_
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