Senior Digital Brand Manager

6 months ago


Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**Job Description**:
**1, Summary**:
Responsible for brand consumer and ethical digital strategy and execution.
- Reporting directly to: Associate Marketing Director - Brand Lead
- High frequency of interaction: Digital & Media Agency, CMM, Trade, Regulatory, OEC
- Working location: Melinh Point Tower, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM

**2, Core job responsibilities**:

- Develop consumer and ethical strategy digital marketing strong for the brand with brand lead, brainstorm new and creative ways to better engage with consumers. Develop brand digital marketing plan.
- Lead brand digital campaign. Manage external agencies on creative, production, and deployment ensuring quality delivery and timely execution
- Manage agencies to develop and deploy always on digital content to build brand WOM, maintain brand social media presence. Manage brand site, social media page, and EC pages for optimal consumer experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights
- Prepare budgets, reports and forecasts in a timely manner
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
- Review complaints and suggestions relating to assigned products and develop action plans to address them.
- Support Business Excellence recertification and sustain business excellence standards
- Effectively communicate with cross-functional teams, upwards and downwards

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**Work Experience**:

- Minimum 3-4 years related digital marketing experience in FMCG/Technology/Health Care industry or digital agencies serving these industries
- Prefer background

**Core Skill Requirement**
- Proficient in verbal and written communication in Vietnamese and English

**Core Trait/Behavior Requirement**:

- A self-driven team player who possesses strong business acumen and interpersonal skills
- Possess good organization, planning, problem analysis and problem solving skills

**MINIMUM EDUCATION REQUIRED**
- University/post-University Degree


  • Senior Brand Manager

    6 months ago


    Ho Chi Minh City, Vietnam Johnson & Johnson Full time

    Description Kenvue is currently recruiting for: **Senior Brand Manager** This position reports into Head of Marketing and E-com Lead and is based at HCMC **Who we are** At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®,...

  • Brand Manager

    6 months ago


    Ho Chi Minh City, Vietnam Công Ty TNHH Minthacare Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận)As a Brand manager at Minthcare, you are responsible for developing effective brand and marketing strategies and campaigns, under the direction of the Marketing Director. You will work closely with cross-functional teams to ensure that our products are successfully launched and marketed to the target...


  • Ho Chi Minh City, Vietnam TẬP ĐOÀN Y KHOA HOÀN MỸ Full time

    Quay Lại Trang Tìm Kiếm 4 giờ trước **SENIOR GROUP BRAND MANAGER**: Ứng tuyển ngay Vị trí TP. HCM Lương Thỏa thuận Công ty Tập đoàn Y khoa Hoàn Mỹ Phòng ban Communications Loại hình Full time **JOB SUMMARY**: The senior Group Brand Manager is responsible for: - Build a Strong brand identity. - Increase brand awareness. -...

  • Brand Manager

    6 months ago


    Ho Chi Minh City, Vietnam Công Ty Cổ Phần Thực Phẩm Dinh Dưỡng NutiFood Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Supporting to Marketing Director/ Senior Brand Manager for building up brand strategies. - Propose, develop and conduct the Marketing program of assigned products. - Follow up and analyze the development of the assigned products (brand health, sales, market share) and propose suitable programs. -...

  • Senior Brand Manager

    6 months ago


    Ho Chi Minh City, Vietnam Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...


  • Ho Chi Minh City, Vietnam Dentsu Aegis Network Full time

    Job Title: Senior Digital Executive **Job Description**: Role Purpose & Career Growth - The Senior Digital Executive will operate as a key member in digital planning & implementation team. Person in this position will be required digital expertise knowledge to analyze the market, explore audience behavior and channels priority. This position will work in a...


  • Ho Chi Minh City, Vietnam Abbott Laboratories Full time

    **ROLES & RESPONSIBILITIES** **Summary**: **_ Role:_** Abbott Nutrition in Vietnam commits to not only provide consumer the best nutrition products but also providing best-in-class customer experience through accelerating digital marketing capabilities to trend up the best sought-after consumer engagement model with omni-channel touchpoints and data-driven...


  • Ho Chi Minh City, Vietnam Flywheel Digital Full time

    About Us Flywheel SEA (formerly known as Intrepid Group) Ascential Group With more than 2,000 employees across five continents, Ascential combines local expertise with a global footprint for clients in over 120 countries. Ascential is headquartered in the UK and listed on the London Stock Exchange. **The role** Intrepid is currently looking for a Jr Key...


  • Ho Chi Minh City, Vietnam Ninja Van Full time

    Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000...


  • Ho Chi Minh City, Vietnam Aloha Consulting Group Full time

    Our client is a leading medical group in Vietnam who is searching for an experienced talent to join their firm: - Develop brand identity. - Boost brand recognition. - Enhance brand reputation. - Maintain consistent messaging. - Foster internal brand support. - Identify and pursue strategic partnerships and collaborations that align with brand values and...


  • Ho Chi Minh City, Vietnam Công Ty TNHH Thực Phẩm Orion Vina Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Senior Brand Manager is responsibility for: 1. Business Management: - Follow up strictly monthly business review through joining in BRM - Track carefully the market information by viewing monthly retail audit report - Involve to bidding activities to save cost for company 2. Product Planing: -...


  • Thành phố Hồ Chí Minh, Vietnam Công Ty TNHH Wall Street English Full time

    **Mô tả công việc**: (Mức lương: 50 - 70 triệu VNĐ) 1. Strategic Leadership: - Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group. - Collaborate with the Country Head of Marketing and other senior leaders to align...

  • Marketing Manager

    6 months ago


    Ho Chi Minh City, Vietnam Công ty TNHH Thời trang và Mỹ phẩm Duy Anh Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) - Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, including brand positioning, messaging, and target audience identification. - Integrated Marketing Campaigns: Plan integrated marketing campaigns across various channels, including digital, print,...


  • Ho Chi Minh City, Vietnam TIKI.VN Full time

    **Responsibility**: - Being a Senior key account manager for managed accounts who are Suppliers/Brands/Sellers belonging Consumer Packaged Goods & Lifestyle category. - Drive marketing solutions adoption by designing customize Marketing solutions, pitching to potential Brands/Sellers, and incentivize them to join Tiki Marketing solutions to reach Tiki’s...


  • Ho Chi Minh City, Vietnam Công Ty TNHH Artemis Digital Việt Nam Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) Overview: As a Marketing Manager based in our Ho Chi Minh City office, you will play a pivotal role in shaping and implementing marketing strategies that drive success for our international clients. You will manage a broad range of marketing initiatives, from in-house brand activations, proposal and...


  • Ho Chi Minh City, Vietnam Abbott Laboratories Full time

    **_MAIN PURPOSE OF ROLE_** Leads and directs consumer marketing activities to build up brand positioning. Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. **_ MAIN RESPONSIBILITIES_** **_ (_**_D_**_etails of Job _**_Responsibilities,...

  • Senior Account Manager

    6 months ago


    Ho Chi Minh City, Vietnam PMAX Full time

    **JOB SUMMARY**: - **Title**:Senior Account Manager - **Department**:Branding Solution - **Year of Experience**:4-5 years+ - **Job Level**: Manager - **Report Line**: Branding Solution Managing Director - **Peer**: Project Manager - **Salary Range**: Negotiable - **Hiring Purpose**: New Hire - **Working Time**: 9:00 - 18:00, Monday - Friday - **Working...

  • Senior Digital Manager

    6 months ago


    Ho Chi Minh City, Vietnam Talentnet Full time

    **RESPONSIBILITIES**: **Strategic planning** - Develop market-leading performance/ branding strategies utilizing the relevant channels within the client remit. - Understand client products and commercial objectives as well as clients themselves. - Responsible for overall campaign strategy, planning, implementation, and post-campaign review for your set of...


  • Ho Chi Minh City, Vietnam Le&Associates Full time

    **Senior Brand Marketing Associate - Decorative Paints** - **Salary: 15 - 18 mil** - **Working**: Mon - Fri, 8h - 17h - **Office**: 12th floor, Vincom Center Dong Khoi, 72 Le Thanh Ton st, dist 1, HCMC. =------/ **#Main Tasks**: **1. Product Management** - New product launching - Current porfolio **2. Event Organization & Execution** - Seminars/ Café...


  • Thành phố Hồ Chí Minh, Vietnam Công Ty TNHH Wall Street English Full time

    **Mô tả công việc**: (Mức lương: 40 - 50 triệu VNĐ) 1. Strategic Leadership: - Develop and execute comprehensive branding marketing strategies to enhance brand visibility, equity, and performance across all brands within the Asia Strategic Holdings Group. - Collaborate with the Country Head of Marketing and other senior leaders to align...