Marketing & Social Media Senior Manager

5 days ago

Ho Chi Minh City, Vietnam Prudential plc Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

INDUSTRY AND BUSINESS understanding & planning:
Understand target segmentation, insight, big idea and be able to link the insight into different business needs and propose execution action plans (with different activities) to answer the business needs

Market understanding and analysis with the strong sense of change fast, smart failure and keep changing.

Understand the basic information about the product such as differentiation of different product portfolios, the protection nature and core need of each product (you will be trained when joining Prudential)

Understand different distribution teams & needs to develop and deliver appropriate sales enablement tools to support sales and recruitment (for sales)

Establish and articulate project scope, strategy, and objectives to both internal stakeholders and strategic key stakeholders.

SOCIAL MEDIA planning

Design social media strategies to achieve marketing targets

Manage, create and publish original, high-quality content

Administer all company social media accounts ensuring up-to-date content

Liaise with writers and designers to ensure content is informative and appealing

Collaborate with Marketing and Product development teams to create social buzz

Monitor social buzz, user engagement and suggest content optimization

Prepare weekly and monthly reports on social performance for both owned channels and paid channels

Communicate with industry professionals via social media to create a strong network

Train internal teams to integrate and maintain a cohesive social media strategy

Stay up-to-date with new digital technologies and social media best practices

Job Requirements

At least 7 years of experience in similar role in agency or client side is required

Hands on experience using social media or online brand engagement platforms

Understand media metrics & all type of media report

An ability to identify target audience preferences and build content to meet them

Familiarity with publishing, groups/ communities on social and knowledgeable on different social channels and excellent in different social natures and trends

Excellent multitasking skills, open-minded, self-motivation, be able to work under stress deadlines or multi-projects with same deadline.

Business driven mindset

Strong written and verbal communication skills

BSs degree in Marketing, Multi-media or relevant filed

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