Integrated Strategist

3 weeks ago

Ho Chi Minh City, Vietnam Ogilvy Full time

**About Ogilvy**:
Ogilvy has been the "teaching hospital" for brands since the company was founded by David Ogilvy in 1948. We continue that brand-building legacy today through Borderless Creativity - operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Consulting, Advertising, Experience, Public Relations and Health work fluidly across 131 offices in 93 countries.

Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today. We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the "Best Place to Work" in Vietnam for GenZ by 2025.

Ogilvy is looking for an **Integrated** **Strategist **who is relentlessly curious, lively, full of life and looking for a fantastic challenge within an international agency.

**Responsibilities**

Your key responsibilities as an Integrated Strategist will be as follows:
**Client Management**
- Planning staff should learn Ogilvy's strategic tool and the way of thinking. Although not expected to face the client alone, he/she still needs to be accompanied by the Director to attend the relevant client meetings.
- Understand the strategic task from the account team, and make suggestions at operational level to make the strategic plan more focused and efficient

**Strategy**
- Writing creative briefs
- Identifying tensions, and understand propositions and strategic positionings
- Beginning to understand and respond to creative work with reference to insights
- Communications planning - identifying the roles for comms and channels, including new media and platforms
- Broadening your skills across the agency through other projects (EFFIES, Pitches etc.)

**The skills you learn and apply**:

- Quant research: summarizing key findings and unearthing insights vs. simply parroting information. You understand how to read trends and a story in data which gives your argument rigour (g. Mintel, CMMS, Clients' quant, Social listening etc.)
- Qualitative skills: learning to write a discussion guide, set up and conduct basic interviews, summarize findings and edit video clips. You can use qual to give flavour to your story.
- Market and cultural trend analysis
- Developing target audience profiles and writing personas that feel real
- Writing customer journeys based on data
- Integrated Communication Planning: Assist the senior planning staff to complete the integrated communication Planning with the joints efforts of the fellow departments
- Learning how to use critical Ogilvy strategic tools (the MBM OS, Big Ideal, Fusion & DAVE)
- You're able to use these insights to write a point of view that can be presented to others

**Creative Leadership**
- Bringing fact-based knowledge and insights to inspire the creative and strategic development

**Leadership & People Management**
- Obtain, consolidate and analyse the basic materials with joint efforts with account team
- Be passionate and supportive in the team work, can provide team members with enlightening case studies, relevant content and sharing the ideas

**Qualifications**
- 4-5 years of experience in a similar role in the Mar-Coms industry, campaigns experience is much preferable.
- Be interested in what motivates people, as well as the changing trends and fashions affecting consumers.
- Confident about 'constructing' brands and demonstrate an interest in brands in general, not just their communications.
- Have strong presentation and negotiation skills, both in Vietnamese and English
- Be skilled at analyzing research and able to translate this into action plans
- Be organized and able to think strategically both long and short term
- Have a good memory for facts and figures
- Be able to work with a range of people and as part of a team
- Be persuasive, flexible, FUN to talk to and work with

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