Associate Integrated Strategist

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Ogilvy Full time

About Ogilvy:

Ogilvy has been the "teaching hospital" for brands since the company was founded by David Ogilvy in 1948.

We continue that brand-building legacy today through Borderless Creativity - operating, innovating, and creating at the intersection of talent and capabilities.

Our experts in Consulting, Advertising, Experience, Public Relations and Health work fluidly across 131 offices in 93 countries.


Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today.

We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the "Best Place to Work" in Vietnam for GenZ by 2025.


Ogilvy is looking for an
Associate Integrated
Strategist who is curious, lively, full of life and looking for a fantastic challenge within an international agency.


Responsibilities:

Your key responsibilities as an Associate Integrated Strategist will be as follows:

  • Bring IMC planning capabilities across 3-4 key clients you will work on (specific clients to be discussed)
  • Be active contributor to Gen Z insights/behaviours across all teams
  • Become competent in leading Brand Strategy for 12 simple projects (with mínimal supervision)
  • Faciliate social commerce capabilities across projects.
  • Be responsible for ensuring an advertising campaign is targeted at the correct audience, strategic planning & concept development.
  • Actively developing market and consumer insights, running analysis and presenting findings to the agency and client
  • Studying the client's brief and analysing existing data, market reports, and information from past campaigns before deciding whether to arrange for fresh market research to be carried out
  • Understanding sales figures to assess the campaign's effectiveness and suggest changes if it is not going as well as expected.

Qualifications:

  • 12 years of experience in a similar role in the Mar-Coms industry, campaigns experience is much preferable.
  • Be interested in what motivates people, as well as the changing trends and fashions affecting consumers.
  • Confident about 'constructing' brands and demonstrate an interest in brands in general, not just their communications.
  • Have strong presentation and negotiation skills, both in Vietnamese and English
  • Be skilled at analyzing research and able to translate this into action plans
  • Be organized and able to think strategically both long and short term
  • Have a good memory for facts and figures
  • Be able to work with a range of people and as part of a team
  • Be persuasive, flexible, FUN to talk to and work with

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