Experience Strategist

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Ogilvy Full time

About Ogilvy:

Ogilvy has been the "teaching hospital" for brands since the company was founded by David Ogilvy in 1948.

We continue that brand-building legacy today through Borderless Creativity - operating, innovating, and creating at the intersection of talent and capabilities.

Our experts in Consulting, Advertising, Experience, Public Relations, and Health work fluidly across 131 offices in 93 countries.


Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today.

We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the "Best Place to Work" in Vietnam for GenZ by 2025.


Ogilvy is looking for an
Experience Strategist, who is a logical and analytical thinker, and should be able to provide insights on digital channel effectiveness across paid, owned, and earned touched points in terms of driving traffic and user behaviour to recommend winning strategies for clients.


Responsibilities

Client Management

  • Working closely with clients to understand their issues, you'll create strategies for change, and win buyin for your recommendations.

Strategy

  • Answer strategic digital, technology, and digital transformation questions.
  • Help clients to solve their most pressing challenges, and think about how digital and technology will change the shape of their business.
  • Independently conduct deepdive analysis on digital touch points to address client's specific business questions or customer engagement questions
  • Write analysis report to evaluate site performance and campaign effectiveness

Creative Leadership

  • Inspire creative thinking through customer insights digout

Leadership & People Management

  • Collaborate with internal crossfunctional teams such as tech team, account team and brand planners to understand business needs, the role of digital touchpoints, the role of our owned platforms, data needs, and what needs to be tracked, measured, and analyzed.
  • Has the ownership to facilitate the implementation of campaigns or projects and can develop working relationships to ensure the smooth implementation of campaigns or projects.
  • Keep a proactive and energetic working attitude, and always be positive.
  • Responsible for managing and upskilling Associate Strategists or Strategy Intern/Trainee.

Qualifications

  • 34 years of experience working:
  • with an agency (focused on technology/digital initiatives);
- in a corporate role focused on technology/digital initiatives

  • An outstanding academic track record; a bachelor's degree and/or Advanced graduate degree; or equivalent work experience;
  • Excellent verbal and written communication skills in English.
  • A broad skillset and passion for digital & technology is important.
  • Demonstrated analytical skills
  • Experience in cooperating with different partners, including the tech team, is a
  • A fast learner and openminded to adopt and learn new things.
**Working location: Centec Tower, 72-74 Nguyen Thi Minh Khai, Vo Thi Sau Ward, District 3, HCMC

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