Market Measurement Executive

7 months ago

Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**JOB RESPONSIBILITIES**

**A. Research (do oneself or coordinate with agency)**:
**ROLES & RESPONSIBILITIES**

**Summary**:
- This role will include collecting & analyzing data and information using a variety of methods to help predict and shape business strategy and informed decision
- Subsequent data modeling and predictive analysis will then allow the insight needed in order for our organization to make informed decisions in regards to our various consumer segments.
- The role must have working knowledge of Nielsen Retail Management Services and be able to perform analysis on sales / distribution / pricing analysis from this data source.
- At the same time, the role is also expected to conduct statistic analysis including correlation / regression analysis across various data sources (external and internal data) that will enable the business to be more proactive and predictive to stay ahead of competition
- Reporting directly to: Market Insights Manager
- Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.

**Core job responsibilities**:
**Research**

**Market Measurement and Performance Tracking**
- Execute monthly sales reports based on Retail data for 6 PA countries to keep a consistent standard measurement & tracking of category sales across the region
- Prepared Regionalized and standardized reports for Area level with 6 PA countries in scope for ease of regional consolidation
- Monitor and forecast marketing and sales trends

**Customized Analysis for marketing measurement and optimization**
- Identify and understand problems through forecasting, gap analysis, financial modelling, variance analysis, quantitative reporting and statistical analysis
- Conduct ad-hoc analysis by request to keep track of category as well as brands performance: brand forecasting, pricing, distribution, etc
- Conduct quantitative/analytic projects, which may involve working on different system to gather consumer data points, competitor, market/micro-macro environment condition data.
- Managing projects, developing project plans, and monitoring business performance. Work and follow up with internal / agency to ensure progress for external/ internal research projects
- Manage and organize data information, such as: written and oral reports, graphs, charts and diagrams

**Administration & Documentation**:

- Collect business requirement from manager or marketing team
- Supervise temporary staffs to ensure all data reporting, internal/external analysis and working documents/materials comply with quality and timing of business sense.
- Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

Task

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**Work Experience**:

- 2-3 years experiences in market research relevant position or Sounding proven market research analysis experience

**Core Skill Requirement**:

- Sound understanding of Statistical Concepts, Research Methods, and Design
- Knowing SPSS, SAS is an advantage
- Experience with Microsoft PowerPoint and Word
- Strong written and verbal communication skills
- Able to multitask, prioritize, and manage time efficiently
- Strong analytical and critical thinking
- Fast-Paced, Independent Thinker

**MINIMUM EDUCATION REQUIRED**
- Bachelor’s Degree or Above in Marketing/ Management/ Economics or related fields

**1. **Retail Measurement and Performance Tracking**
- Execute monthly sales reports based on Retail data for 6 PA countries to keep a consistent standard measurement & tracking of category sales across the region
- Prepared regionalized and standardized reports for Area level with 6 PA countries in scope for ease of regional consolidation
- Conduct ad-hoc analysis for 6 PA countries by request to keep track of category as well as brands performance

**2. **Customized research for brand measurement and communication effectiveness**
- Conduct qualitative or quantitative surveys, which may involve questionnaire design, field interview, focus group and report
- Work and follow up with internal / agency to ensure progress for external/ internal research projects
- Manage and organize data information, such as: written and oral reports, graphs, charts and diagrams

**B. Administration & Documentation**:

- Collect research brief from manager or marketing team
- Support to prepare and allocate budget for research project
- Supervise temporary staffs to ensure all research projects comply with purchasing procedure and make payment for agency.
- Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.

**JOB REQUIREMENTS**
- University degree, major in Marketing is preferable
- 2 - 3 year experience in relevant role in Vietnam
- Competence in Primary market research methodologies and have experience managing projects
- Competence in syndicated sales data such as Niels

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