Senior Executive Marketing

3 weeks ago

Ho Chi Minh City, Vietnam Trường Quốc Tế Nam Mỹ Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
1/ Market Research & Forecast (5%)
- Collect market information to identify market needs, target markets, new markets;
- Conduct qualitative and quantitative surveys/ research to understand target customer needs;
- Regularly update new trends/ information in the market in order to timely adjust Marketing - Admissions strategies/ plans.

2/ Brand Management (20%)
- Support line manager to define market segmentation, target customer identification and brand positioning;
- Participating in building brand identity & brand equity, standards to be followed for images and communication content to target customers (current parents, potential parents, students);
- Resolving trademark-related legal issues;
- Build up, manage and produce content to maintain the school‘s official communication channels: Facebook, Youtube, Instagram, LinkedIn, Zalo, Tiktok...;
- Build, manage & operate website: Update school activity news, optimize users experience, make plans and execute to promote website rankings through keywords (SEO);
- Consulting & managing the presentation of all platforms for exchanging information to parents under the operating responsibility of other departments: ManageBac learning platform, Online uniform store, etc;
- Continuously monitor and update news from all educational groups on social networking platforms to capture market trends and make appropriate predictions;
- Responding to information that parents sent to Marketing-managed social media platforms;
- Support to identify and handle communication crises (if any).

3/ Formulate strategies, plans and deploy intergrated marketing activities for enrolment (30%)
- Participate in building communication themes throughout the school year using external or internal resources;
- Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents‘ needs and actual service provided by the school;
- Implement traditional marketing activities: Moderate the production of publications serving traditional marketing activities and enrollment: Brochures, leaflets, fee schedules,... for all programs study program / Deploying activities: Outdoor advertising, on-site advertising, printed newspapers, magazines, television stations;
4/ Management of communication activities (including communication activities of all other departments) (10%)
- Check and approve the style, presentation and part of the communication text sent from the official communication channels of UTS;
- Synthesize and store all school communication content throughout the school year.

5/ Event organization (15%)
- Planning, budgeting and organizing marketing events;
- Planning, budgeting and organizing Admission events;
- Participating in/hosting sponsored events;
- Support the organization of school‘s general events: Opening ceremony, closing ceremony, summer program, etc.

6/ Filming, designing and censoring publications/products for school-wide operation (10%)
- Check the content of publications serving the activities related to parents and students:

- Conceptualize school products: Uniforms, souvenirs, gifts/commercial products, learning tools, etc;
- Conceptualize print products for academic events (Banner, backdrop, etc), film and build academic materials (eg: Welcome G1 student series);
7/ General missions of management and administration (10%)
- Consult and offer professional solutions under functional units;
- Organize, manage and archive department‘s document, information & data;
- Prepare reports relating to department functions & and duties;
- Support other departments in fulfilling school-wide tasks when required;
- Other tasks diretly assigned by the Board of director.

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Professional environment & motivating working conditions;
- Competitive salary & benefit package;
- Preferential tuition & other fees for employees’ children enroll in Van Lang Group's education system;
- Variety engagement & Work-Life balance activities;
- Comprehensive training program & development roadmap for all positions.

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:
1/ Education
- University Degree with Marketing/Business background is an advantage.

2/ Experience (type of)
- Well-experienced with Marketing background at least from 01 year and above;
- Used to work in Education industry is a plus.

3/ Specific knowledge/ skill
- Love working with students;
- Strong business mindset, analytical power, good communication and presentation skill;
- Have good sense of beauty;
- Good English at 04 skills;
- Energized, open-minded and extremely proactive;
- Practical creativity and result-oriented;
- Passion to growth and strong time management skill to work in a changeable environment; manage workload and multiple projects;

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