Field Marketing Supervisor

4 days ago


Hanoi, Vietnam JTI - Japan Tobacco International Full time

We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.

That’s why our employees, from around the world, choose to be a part of JTI. It’s why **9 out of 10 would recommend us to a friend**. And why we’ve been awarded **Global Top Employer status, 8 years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**WHAT THIS POSITION IS ABOUT - PURPOSE**

Field Marketing in essence is very similar to the Trade Marketing function with the main objectives of designing tailor made trade programs to deliver overall brand objectives to build brand equity and support sales performances. Whilst Trade Marketing focuses on generic and standardized trade programs & merchandising development to support Sales function, Field Marketing teams are required to have a complete understanding on consumer analysis, brand objectives, program design, alignment sign off, KPI setting, execute & measure, learn and refine. As a result, the Field Marketer must have awareness of the uniqueness of each territory, region and areas assigned to him/her and within these have a thorough knowledge of the trade environments and consumer mindsets. Based on the above, customized & tailor made programs have to be designed to make it relevant to the consumers within the respective territories and ensure overall executional execellence.

**WHAT WILL YOU DO - RESPONSIBILITIES**

**Territory Management & Market Intelligence**:

- Master the in-charge territories' Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution/ Activation/ Launching initiatives.
- Raise any competitive activity that company should be aware of & its impact on activities in the in-charge territories

**Regional Sell-Out Program Planning & Monitoring**
- Discuss, propose & align sell-out program.
- Track progress based on (system-generated or self-developed) reports/dashboards, KPI achievement & budget spending of regional Field Marketing (FM) programs to have action plan with Sales team.
- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions.

**Trade Partners Program Execution**
- Deploy program mechanics, KPI setting & visibility condition for selected retail partners
- Conduct weekly business review to closely monitor each partner on progress & push for target achievement
- Identify opportunities (based on Consumer mapping) & develop suitable short-term scheme for pilot to assess potential.
- Plan resource/budget & set KPI for pilot, as a benchmark for decision-making post-pilot (stop/keep piloting/scale up)

**Direct To Consumer (DTC) Team Management**
- Directly manage territory DTC Supervisor (whose team size ~6-10 Brand Ambassador (BA))
- Ensure quantity and quality of BA per allocated budget to deliver top-down trial plan and KPIs of Multi-packs & Conversion utilizing (system-generated or self-developed) reports/dashboards
- Ensure all DTC activation follow Company directions of Outlet/Consumer prioritization, SKU-focus, strongly supported by the implementation of digital working toolkits like 1-2-1 App and The Menu
**Mass HRC Tie-up Deployment**
- Tie-up enough Mass HRC outlets in their in-charge territories with the right mix (Coffee vs. Restaurant), feeding maximum traffic & accurate smoker profile for BA activation, Visibility display & Brand awareness
- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)

**WHO ARE WE LOOKING FOR - REQUIREMENTS**:

- Bachelor’s Degree in Economics/ Marketing/ Commerce/ Business Administration or other relevant majors
- 1-3 years of experience in Marketing - preferably in Trade Marketing of FMCG with proven track record or high potentials of leadership, commercial/entrepreneur mindset, and project management/coordination.
- Knowledge & practical experience in Trade/Field Marketing in Tobacco/FMCG is a big plus
- Fluency in oral and written English communication is a plus



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