Ecommerce Key Accounts Manager

2 days ago

Ho Chi Minh City, Vietnam Công Ty TNHH Nhà Máy Bia Heineken Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
eCommerce Channel Growth:

- Sell HVN brands and unique value propositions to existing players (Lazada, Tiki, Shopee, etc.) as well as on-line divisions of off-line retailers (e.g. super markets, convenient stores).
- Establish and grow relationships and implement joint online business planning with strategic e-Retailers /eCommerce pure players.
- Implement ePICOS (e-Picture of Success) of Heineken Vietnam Official Stores across online platforms to optimize availability, affordability, visibility, placement, and promotions.
- Optimize the online customer experience by suggesting unique value propositions for both clients and consumers. Influence user interface design and ensure standard practices and processes regarding the Heineken brand ID are followed.
- Drive for innovation through unlocking new business models, new portfolio, or new ways of consumers engagement.
- Collaborate with Operations & Logistics Manager to establish online-offline integration and drive sustained eCommerce Route to Consumer, and to drive continuous optimization in both customer service and cost to serve.
- Collaborate with the Media expert and Creative partner to plan, coordinate and execute online merchandising initiatives, testing and measuring different approaches to messaging, design, and targeting those which drive the best results and response, across websites and devices.
- Collaborate with eRetailers’ marketing department - in close cooperation with Brand Team and Media Team - to decide on the innovative ways of engaging consumers on online platforms, winning new initiatives, and generating traffic to the Heineken Official Stores.
- Manage a budget and responsible for securing digital budgets from marketing and trade activities that lead to traffic and conversion on online stores.

eCommerce Channel Growth:

- Deliver integrated campaign planning, execution, and evaluation in online channels with strong collaboration across brands
- Drive P&L accountability and continuous optimization assisting with unit-economic analysis and path to profitability analysis
- Provide timely feedback to commercial leaders regarding performance, activities, and account strategy concerns, using relevant monitoring tools.

Drive a data driven way of working:

- Establishing new data views and metrics to support the business and providing suggestions for improvement throughout the value chain.
- Build online shopper understanding through strengthening data sharing approach in each partnership.
- Identify performance adoption and identify opportunities to grow online sales in close collaboration with BI

**Chức vụ**: Trưởng Nhóm/Trưởng Phòng

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Nghỉ phép năm

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Bachelor’s Degree or above, preferably in business/marketing
- Excellent verbal and written communication skills of Vietnamese and English languages
- + 5 years of sales or brand management experience in consumerproduct industry with at least 2 years’ experience of managing Key accountsor eCommerce customers
- +2 years’experience in eCommerce industry, related to FMCG products;must have proven experiencein developing, executing campaigns & promotions to drive traffic and salesin Vietnamese online retail
- Extensiveexperience with and deep understanding of different players in the onlineretail landscape
- Pastexperience working as key account manager or marketing solution manager with a leading onlineretailer will be an advantage
- Good knowledge of B2C purchase process and how to identify opportunities to create and accelerate demand
- Good knowledge of industry, Heineken’s products, competitors, customers and trade dynamics
- Strong negotiation & motivation skills
- Strong collaboration skills & effective communicator
- Strong problem-solving skill
- Smart business acumen & strategic thinking, drive for innovations.
- A strong sense of responsibility and ownership of work

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí

Đại Học
Không yêu cầu

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