Head of Brand
3 weeks ago
Coin98 is seeking an experienced Brand Manager to join our team and oversee the development and execution of our brand strategy for our product offerings. As the Brand Manager, you will manage all aspects of our products in Coin98's ecosystem, including brand positioning, messaging, and awareness. If you’re creative, possess a strategic mind, and have experience in implementing targeted brand campaigns, we’d like to have you in our team.
**RESPONSIBILITIES**
- Develop and execute the product brand strategy to position Coin98's products as leading brands in the Web3 industry
- Collaborate with cross-functional teams to ensure alignment and execution of product brand initiatives
- Develop and manage budgets for product brand initiatives and ensure that all spending is in line with company goals and objectives
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Measure and analyze the effectiveness of product brand initiatives and adjust strategies as necessary
**QUALIFICATIONS**
- Bachelor's degree in marketing, business, or a related field
- 4 - 6 years of experience in brand management, marketing, or a related field, with a particular emphasis on managing overseas projects.
- Strong project management skills and the ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Experience with market research, brand positioning, and brand messaging
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Proficiency in both written and verbal English
- Good cryptography/Web3 knowledge is a big plus
**WHAT WE ARE OFFERING**
- Great salary package and Semiannual performance-salary review.
- 100% official salary during the probation period.
- 13th-month salary & bonus (Token Bonus/ Investment Allocation)
- Full-paid compulsory insurance according to Vietnam Labor Law
- Premium Healthcare insurance (support for spouse and children)
- 12 days annual leave & other leaves, as below:
- **Birthday Leave**:Coin98 encourages employees to take time off and spend it with their loved ones on their birthdays with 1 day of paid leave.
- **Charity Leave**: In an effort to encourage all of our employees to get involved in various charity organizations, we provide 2 days of paid leave per year to yours perform volunteer work
- **Self-development Leave**: C98 values employee self-development, employees not only are given a budget to be used solely to pursue personal development but also 2 days of paid leave per year for these activities.
- Transportation & Lunch Allowances
- Macs/ Laptop and other work-equipments will be provided
- Yearly company trips and many outing trips/ team-bonding activities
- Unlimited potential for the career path
- Budget for your training & self-development
- Fantastic yet professional working environment
- Lovely, friendly, and talented colleagues
- Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
- A pantry is full of tasty food & beverage.
- Other benefits will surprise you
**ABOUT US**
Coin98 Finance is a dynamic and innovative blockchain-based DeFi platform with a mission to create a decentralized financial system that is accessible, transparent, and secure for everyone worldwide, regardless of their background or location. Our range of innovative DeFi products and services. As a flagship product, our highly-rated Coin98 Wallet - is proud to be current ranking as the fourth-best crypto wallet worldwide, and we are continuously striving to improve our products and services to meet the evolving needs of our users.
At Coin98 Finance, we are committed to building a diverse and inclusive workplace where employees from all walks of life can thrive and contribute to our mission. We are constantly on the lookout for passionate individuals who share our vision of creating a more accessible and inclusive financial system.
We aim to become the game leader of the world with products made in Vietnam and invite you to join us on this exciting journey.
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