Hcm - Ecommerce Marketing Supervisor

1 week ago

Ho Chi Minh City, Vietnam Maison Full time

Full time- HCM- 29/02/2024Job description detail

I. JOB BRIEF:
I. DETAILED JOB DESCRIPTION:
Strategic Planning
- Ownership of marketing strategy, campaign planning, calendar and project management of all marketing activities
- Develop and execute innovative and data-driven marketing strategies to achieve business
- Conduct market research and competitor analysis to identify opportunities and trends in the fashion ecommerce
- Collaborate with cross-functional teams to align marketing initiatives with overall business

Campaign Planning & Trade
- Oversee the planning and preparation of the promotional calendar, promotion schemes and trade marketing including estimated revenue uplifts and projections
- Coordinate with both performance marketing manager and ecommerce team
- Manage all steps involved in trade marketing preparation from planning, procurement, campaign implementation and execution
- Work with creative teams to prepare all necessary visuals
- Provide a detailed follow up report, collect data and work with performance team to analyze effectiveness and areas for improvement

Social Media & Content:

- Prepare a monthly social media and content calendar to oversee the online presence of the ecommerce platforms
- Coordinate with service providers in content development in alignment with brand image and standards
- Research social media platforms and content trends to propose strategies for improvement, channel expansion and fan page growth
- Collect data and update a monthly social media report with key performance highlights

SEO & Content
- Oversee the SEO and organic traffic growth strategy for the E-commerce platforms
- Work with service providers on the management and implementation of organic traffic growth strategies
- Collect data and provide regular reports on traffic growth, along with recommendations for improvements
- Utilize Google analytics and tracking software to measure customer acquisition, conversion and revenue attributed to organic traffic sources

Corporate Partnerships
- Develop and implement a partnership strategy for our ecommerce and mobile app shopping platforms with potential organizations
- Ownership on the outreach, follow up and establishment of partnerships
- Coordinate with Ecommerce team on partnership mechanics, budget and timelines
- Focus on a long term partnership strategy with annual partnership calendar
- Collect data and provide a monthly report on partnership performance with recommendations on areas for improvement

Brand Awareness
- Full ownership on the brand development and above the line campaigns
- Develop an annual branding calendar with breakdown of activities
- Coordinate with Media team on KOL and celebrity collaborations
- Manage the implementation of branding campaigns including video production, events
- Implement a comprehensive PR strategy
- Provide a monthly report on branding performance along with recommendations for areas of improvement
Required experience/ Skill detail
- Minimum Bachelor’s Degree major in Marketing, Business Administration or related field
- 5+ years’ experience in marketing, strongly preferred in ecommerce
- Experience in project management, excel and data analysis
- Experience in marketing campaign execution
- A creative mindset and understanding of fashion selection is strongly
- Understanding of major digital marketing advertising platforms
- Strive for impact and high Hunger for success with a commitment to getting things done

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