Digital Performance Supervisor

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Duy Anh Fashion And Cosmetics Joint Stock Company (DAFC) Full time

JOB DESCRIPTIONS

Execute online performance campaigns:

  • Setup or create performance campaigns across display, search, social media, video, native, programmatic channels/platforms.
  • Monitor and optimize the performance campaigns to ensure the best outcome of the spending.
  • Consult direct supervisor or department head for advice if campaign budget is exceeded or campaign KPI's are not achieved as planned in a timely manner.
  • Analyze the campaign data and suggest any changes to the plan if needed for better result.
  • Prepare campaign report and data visualization as required.
  • Target KPI's, analysis and suggestion for next period.
  • Set up conversion, pixel, and event tracking on the website and across various digital platforms.

Take part in campaign planning stage as guided by direct supervisor:

  • Clarify the campaign objectives & KPI.
  • Collect data for planning stage from various resources such as previous campaigns, suppliers, publishers, industry reports.
  • Perform necessary research for planning such as keyword analysis, website audit, channel analysis, etc
  • Work closely with 3rd party to build up the website/mobile app/ecommerce platform.

Update new trends and relevant knowledge:

  • Actively follow and update on changes to all platforms for performance marketing which have direct impact on daily tasks.
  • Attend all training conducted by direct supervisor and coaching/sharing sessions at department and company level.
  • Other task assigned by line manager.

REQUIREMENTS

  • University/ College degree in Marketing or related field.
  • Indepth knowledge of various social media platforms, best practices, and website analytics.
  • Solid understanding how to build a website.
  • Have significant knowledge of Woocommerce, Magento, Shopify.
  • A minimum of 3 years' experience in a digital marketing or advertising position.
  • Build up, and operate an ecommerce channel.
  • Experience in Retail/ Fashion/ Cosmetic/ Luxury Business is preferable.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.

Loại hình công việc:
Toàn thời gian

Trình độ học vấn:
- Đại học (Ưu tiên)

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