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Digital Performance Supervisor
1 week ago
JOB DESCRIPTIONS
Execute online performance campaigns:
- Setup or create performance campaigns across display, search, social media, video, native, programmatic channels/platforms.
- Monitor and optimize the performance campaigns to ensure the best outcome of the spending.
- Consult direct supervisor or department head for advice if campaign budget is exceeded or campaign KPI's are not achieved as planned in a timely manner.
- Analyze the campaign data and suggest any changes to the plan if needed for better result.
- Prepare campaign report and data visualization as required.
- Target KPI's, analysis and suggestion for next period.
- Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Take part in campaign planning stage as guided by direct supervisor:
- Clarify the campaign objectives & KPI.
- Collect data for planning stage from various resources such as previous campaigns, suppliers, publishers, industry reports.
- Perform necessary research for planning such as keyword analysis, website audit, channel analysis, etc
- Work closely with 3rd party to build up the website/mobile app/ecommerce platform.
Update new trends and relevant knowledge:
- Actively follow and update on changes to all platforms for performance marketing which have direct impact on daily tasks.
- Attend all training conducted by direct supervisor and coaching/sharing sessions at department and company level.
- Other task assigned by line manager.
REQUIREMENTS
- University/ College degree in Marketing or related field.
- Indepth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding how to build a website.
- Have significant knowledge of Woocommerce, Magento, Shopify.
- A minimum of 3 years' experience in a digital marketing or advertising position.
- Build up, and operate an ecommerce channel.
- Experience in Retail/ Fashion/ Cosmetic/ Luxury Business is preferable.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
Loại hình công việc:
Toàn thời gian
Trình độ học vấn:
- Đại học (Ưu tiên)
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