Digital Marketing Supervisor

1 week ago


Ho Chi Minh City, Ho Chi Minh, Vietnam PERSOLKELLY Vietnam Full time

SKILLS AND REQUIREMENTS:

+ Vietnamese with College/Bachelor Degree in Marketing, Economic, and Business Administration is preferred.

  • 3-5 years working experience,
    preferably experience in Digital Marketing in education for young learners
  • Having an understanding of html programming, and using basic Photoshop is advantageous
  • Use proficiency in effective digital marketing tools.
  • Ability to organize, plan and execute effectively
  • Dynamic, creative, open minded
  • Ability to face with high pressure

RESPONSIBILITIES:

Strategy & management:

  • Monitor and manage digital marketing performance and budget
  • Forecasting and mangeing budgets for digital marketing
  • Establish and execute the digital marketing strategy
  • Ensure tracking of granular performance data for optimisation of channels
  • Social media & platform management

Funnel conversion analysis & optimization:

  • Improve the funnel conversion rate for acquisition through optimization of the paid advertising and collaborative work with tele marketing and sale department.

Social media:

  • Designs and oversees the social media strategy for organic
  • Execute social strategies that turn social platforms (Facebook fanpage, Instagram, Linked In, Zalo, Youtube, Tiktok) into value propositions and the brand equity
  • Ensures the optimal usage of social media tools withtin the CRM enviroment

Eg:
UTM generation for campaign tracking

  • Seasonal campaign management

Website:

  • Deploys copy changes to website GMB
  • Monitors and manages data in RioSEO / GMB
  • SEO
  • seeding

CRM strategy:

  • Establish strategy for management of leads
  • Ensure correct tracking by managing the overall campaign structure for channelsProviding data
  • Ensuring correct data to Tableau by connecting CRM and third party platforms through an extractor such as Supemetrics
  • Interprets data, analyzes results using statistical techniques, tools (SQL, Rstudio, Google Data Studio, BigQuery) and provide ongoing reports.
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